by Natalie Crouch | Mar 31, 2020 | Digital Marketing, Digital Strategy, PPC, Strategy
As the world endures Covid-19, businesses across every sector are having to rapidly adapt their strategies in order to cope with changing consumer behaviour. Insights platform Google Trends shows that searches for ‘Buy Online’ have seen a huge spike in searches over... 
by Natalie Crouch | Feb 1, 2020 | Blogs, Digital Marketing, Digital Strategy, Strategy
Whether you think Valentine’s Day is an important day for love or a corporate marketing ploy, as a business it’s important that you recognise it. It doesn’t matter what your business does or what industry you work in, there is always something that you can do to... 
by Natalie Crouch | Aug 30, 2019 | Strategy
Your conversion funnel is a valuable tool for understanding your customers’ experiences online with your company. Find out what a conversion funnel is, how you can map yours and how to use it to boost your marketing performance, here: What Is A Conversion Funnel? A... 
by Natalie Crouch | Aug 2, 2019 | Digital Marketing, Digital Marketing Tools, Strategy
Is your website struggling to convert? Are you seeing a huge drop-off in user engagement once they reach a certain page of your site? You could be making a number of simple UX mistakes that can cause even the most loyal follower to leave your site in frustration.... 
by Natalie Crouch | Jun 24, 2019 | Content Marketing, Digital Marketing, Digital PR, Digital Strategy, SEO, Social Media, Strategy
Tone of voice is a vital part of content creation – and an important piece of framework that brands often overlook in the process. Find out what tone of voice is, why your business needs one and some top tips to help you create one, here: What Is Tone Of Voice?... 
by Natalie Crouch | Jun 17, 2019 | Digital Marketing, Digital Strategy, SEO, Strategy, Website Design
Is your website a single page site? If so you could be missing out on a valuable opportunity to engage your visitors and help them convert. Learn more about the importance of content and how adding extra pages could help your business grow online! Why Is Content...