Google Discovery Campaigns: Everything You Need to Know
Sep 21, 2023
A picture is worth a thousand words, and in the marketing world, we know how effective…
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Sep 21, 2023
A picture is worth a thousand words, and in the marketing world, we know how effective…
Aug 16, 2023
When it comes to measuring the success of your Facebook Ads campaigns, Meta’s Campaign Manager offers…
Mar 28, 2023
As we head into Q2 2023 we will be seeing some new digital marketing trends begin…
Mar 16, 2022
The D2C business model has enjoyed renewed popularity in recent years. With consumers becoming ever-more mindful…
Dec 23, 2021
Content marketing is a vital component of any business’s digital marketing strategy. Effective, informative content establishes…
Dec 8, 2021
As we’ve just entered one of the busiest trading periods of the year, we’ve hardly had…
Dec 2, 2021
It’s safe to say that eCommerce has been booming over the past year. COVID-19 saw an…
Sep 25, 2021
Tackling Your PPC Audit: Where to Start? So, you’ve planned your Google PPC campaign, put it…
Oct 20, 2020
The speed of your website is the first impression you make to a potential customer, if…
Oct 13, 2020
Pay-per-click advertising or PPC as it is commonly referred to, is a digital marketing tool used to raise brand awareness and drive website traffic. PPC campaigns are fast becoming a popular option due to the potential reach that can be generated, the leads that can be gained and the almost instantaneous results. PPC campaigns are particularly effective in a shopping format, after all, it is estimated that 64.6% of consumers click on Google ads when they’re shopping online. Advertisements created in a PPC format are fully customisable and the desired outcome can be influenced depending upon planning, budget and resources. So what does it take to plan a successful PPC campaign?
Sep 16, 2020
Time is precious and if you can save time in one area, that gives you the…
Sep 7, 2020
One of the biggest shopping days for online retailers, Black Friday, is fast approaching and is…