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Display Network Advertising

Whether you’re an established brand or a relatively small business, there are lots of different digital marketing techniques. One of these is display network advertising.

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Display Network Advertising Overview

Within the realm of digital marketing, there are a number of fantastic ways to gain recognition and exposure for a product or service. Whether you’re an established brand or a relatively small business, there are lots of different digital marketing techniques. One of these is display network advertising.

As a team of digital marketing specialists, we have a great deal of experience with display network advertising. Regardless of your business or budget, we’re able to create a bespoke display network advertising strategy. To do this, we take you and your target market into account, identifying a strategy that will offer the best possible chance of success.

What is Display Network Advertising?

Though you may not have been aware of it at the time, you will have probably seen examples of display network advertising when browsing the web. The various banners and boxes promoting a product or service on different websites are all part of display network advertising. Whereas pay per click advertising places advertisements on a specific search engine, display network advertising places them on a network of popular placements including apps & websites.

The aim of display network advertising is to market products to a specific audience; this could be based on their age, gender, location and even their interest. These targeting options mean that you can market to potential customers in the right place, at the right time.

See how we have utilised display marketing for Wilson Golf’s soft ball launch campaign.

Why Display Advertisements Would Work for Your Brand

Display adverts are a great method in driving high volumes of brand impressions across a versatile selection of advertising approaches. Display adverts can be targeted by remarketing to past website visitors, selected and relevant keywords, audience groups with high purchasing intent and appropriate websites & publications.

Display adverts use a combination of imagery and copy to encourage your target audience through to your website. What’s more, you have complete control over the visual elements and messaging used. This approach tends to be more eye-catching and engaging than search adverts alone, with the option to incorporate moving images, video and bold brand imagery.

Using Google’s predefined formats presents the opportunity to deliver bespoke display banners that feature key brand messaging, logos and imagery to capture your audience’s attention. Our team is able to support in creating tailored display banners, fully optimised for Google’s requirements. Get in touch with us today to talk through display banner ideas and bring your adverts to life.

Place your adverts in front of people at different points of their purchasing journey. Use generic display ads to inform those that may not know of your brand whilst they’re searching across the web for the products or services you offer. Alternatively, use a more personalised approach with dynamic display marketing. Show products that were previously viewed or even added to a customer’s cart, increasing the likelihood of conversion with warm leads.

Finally, display marketing can be great value for money with a typically lower cost per click than both search and shopping adverts. Whilst reaching some of the widest audiences, only those with a genuine interest tend to click through to the website, saving you money and enhancing budgets.

Take your display marketing to the next level and boost your paid advertising with us today.

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Our Strategy

At Peaky Digital, we offer a wide range of advertising services and this includes display network advertising. There are a number of fantastic benefits to using display network advertising for both products and services, which is why it’s a popular route for businesses of all sizes to take. In fact, it’s a technique that we include in many of our bespoke digital marketing strategies. To find out more about display network advertising or for more information on any of our other digital marketing services, get in touch. Contact Peaky Digital today on 01872 302 371 or via the online contact form.

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