If you’re looking to boost your current digital marketing efforts, you may want to consider creating a Google Shopping Ad. Google Shopping Ads are a fantastic way to boost the visibility of your business, whilst effectively marketing a product to your chosen target market. Google Shopping Ads work well with existing digital marketing strategies and it’s a popular route that many businesses take.
The Advantages of a Google Shopping Ad
If you have ever shopped online, you will have seen Google Shopping Ads. Google Shopping Ads are paid for advertisements that place specific products ahead of the rest, ensuring that they are found by shoppers. These adverts are then shown in response to specific keyword searches. Google Shopping Ads are a fantastic way to promote products online and they work well with other elements of digital marketing, such as SEO and Social Media Marketing. The top advantages of a Google Shopping Ad campaign include:
- There’s a Good Click Through Rate – Google Shopping Ads boast a great click through rate, meaning there’s a high chance of someone clicking on the advertisement once they have seen it. Not only does this boost website traffic, but it also increases the chances of you making a sale.
- They’re a Good ROI – As Google Shopping Ads have a good click through rate and a relatively low cost, so they’re a good ROI. When you set up a new Google Shopping Ad, you can do so knowing that you’ll be using your marketing budget in a way that will pay off in the long run.
- There’s Good Visibility on Mobile Devices – More people than ever are shopping on their mobile phones and tablets, which means it’s important to consider this when digital marketing. Google Shopping Ads have good visibility on mobile devices and therefore they’re great if you’re marketing to people on the go.
Google Shopping at Peaky Digital
If you’re interested in Google Shopping Ads and you feel as though a campaign could work for you, we’re on hand to help. We know that Google Shopping Ads can be daunting, especially if you haven’t created one before. Luckily, we’re on hand to help. At Peaky Digital, we can set up and manage all of your Google Shopping Ad needs in a professional and experienced way. To find out more about Google Shopping Ads, get in touch. Contact Peaky Digital via the online contact form.
“Natalie has been an absolute joy to work with. Her professional but friendly approach to the ever evolving world of SEO has been greatly appreciated. Natalie has helped us with our portfolio of businesses, understanding our varying target markets and implementing the necessary SEO to boost our rankings, as well as managing our PPC campaigns. We look forward to continuing to work with Natalie, and would not hesitate to recommend Peaky Digital.”
Marketing Manager, St Aubyn Estates
See Our Results For Yourself
With all the PPC companies out there, we know it’s hard to know who to trust your campaigns with so don’t be shy to ask to see the results we’ve generated for our clients, or even speak to them to hear it first hand!
If you want to get things started with Peaky Digital, we start by auditing your PPC activity to date. We look at what’s worked with your target audience, and what’s not. More specifically, where are you getting the best cost-per-acquisition, and how can we improve on that? We explore everything you’ve been doing, and thoroughly benchmark you against your competitors
THE TOOLS BEHIND OUR CAMPAIGNS
OUR PAID SEARCH EXPERTISE
Adwords | Google Shopping | Bing Ads | Remarketing | RSLAs | Gmail Ads
We’re fluent in every aspect of Paid Search, from AdWords and RLSAs to Google Shopping and gmail sponsored ads. And when PPC changes and evolves, we change and evolve with it.
As a company founded on CPA values we live and breathe ROI. That’s why you can be sure that every pound we spend on your behalf will be treated as if it’s our own.
We transformed Gymwear’s online visibility when we took over their PPC campaign.
So how did we do it? Read our case study.
Creating a PPC strategy that’s right for you is crucial. Understanding your business, industry and competitors is key to develop a strategy that’s going to deliver the strongest return on ad-spend.
We work to deliver the chosen strategy to attract new customers as well as bring old customers back.
We produce reports on a monthly basis to provide you with insightful information on your campaigns. We report on the key metrics you’re most interested in, allowing you to know exactly how well you’re campaign is performing month on month, and year on year.
We ensure your PPC adverts are focused to the adgroups keywords and to the landing pages on your website, using strong call to actions to really increase your click through rate. We split test adcopy continuously to be sure we are getting the best possible results, increasing your quality score, and essentially, keeping your cost per clicks as low as possible.
Less than 95% of your customers will convert the first time they visit your website and will on average, visits 2-4 competitors before they make their final conversion decision. We create brand and dynamic remarketing campaigns to bring back those visitors who have left your website back.
Youtube is the second biggest search platform in the UK and has a huge advertising platform behind it. If you’re waning to showcase videos to a relevant audience or implement your shopping feed onto Youtube shopping campaigns, Peaky Digital can help you create a Youtube marketing strategy.
We set up, manage and optimise your shopping campaigns and product listing ads to promote your online shop. Management of your Google feed allows us to ensure the right product shows for the right keywords.
Ad extensions have become a crucial part of the PPC landscape. Ad extensions transform your adverts, giving you the opportunity to stand out over your competitors, adding in all your USPs to increase your click through rate.
We keep on top of the data for you so you don’t need to worry. We continually check keyword trends in your industry, keeping an eye on your competitors to ensure we are always at the peak in your industry.
Choosing the Correct Channels
A lot of people think of PPC as just being text ads at the top of Google, however, any expert knows there’s a lot more to it than that and each business will react well to different channels. We use remarketing to get people back to your website, Gmail Sponsored Promotions to get your brand in front of a particular audience with specific interests and Google Shopping to boost sales to your online shop.
We’ll ensure you’re targeting the most appropriate keywords and not wasting any of your adspend. We look into keyword data and take into consideration areas such as seasonaility to ensure we are always upweighting budgets to keywords that work particularly well for that month. We also keep on top of any new search terms to keep you ahead of your competitors.
One of the first things we do when we take on a campaign is make sure your conversion tracking is set-up correctly. This is crucial to any campaign and allows us to optimise campaigns as well as report on actual ROI. We track conversions in lots of forms, from contact form submission, to a transaction online, to a data capture form being used for your email newsletter.
COULD YOUR PPC CAMPAIGN BE WORKING HARDER FOR YOUR BUSINESS? GET IN TOUCH FOR A PPC REVIEW
WANT MORE PPC? VIEW OUR LATEST PPC BLOG ARTICLES
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