If you’re looking to boost your current digital marketing efforts, you may want to consider creating a Google Shopping Ad. Google Shopping Ads are a fantastic way to boost the visibility of your business, whilst effectively marketing a product to your chosen target market. Google Shopping Ads work well with existing digital marketing strategies and it’s a popular route that many businesses take.
The Advantages of a Google Shopping Ad
If you have ever shopped online, you will have seen Google Shopping Ads. Google Shopping Ads are paid for advertisements that place specific products ahead of the rest, ensuring that they are found by shoppers. These adverts are then shown in response to specific keyword searches. Google Shopping Ads are a fantastic way to promote products online and they work well with other elements of digital marketing, such as SEO and Social Media Marketing. The top advantages of a Google Shopping Ad campaign include:
- There’s a Good Click Through Rate – Google Shopping Ads boast a great click through rate, meaning there’s a high chance of someone clicking on the advertisement once they have seen it. Not only does this boost website traffic, but it also increases the chances of you making a sale.
- They’re a Good ROI – As Google Shopping Ads have a good click through rate and a relatively low cost, so they’re a good ROI. When you set up a new Google Shopping Ad, you can do so knowing that you’ll be using your marketing budget in a way that will pay off in the long run.
- There’s Good Visibility on Mobile Devices – More people than ever are shopping on their mobile phones and tablets, which means it’s important to consider this when digital marketing. Google Shopping Ads have good visibility on mobile devices and therefore they’re great if you’re marketing to people on the go.
Google Shopping at Peaky Digital
If you’re interested in Google Shopping Ads and you feel as though a campaign could work for you, we’re on hand to help. We know that Google Shopping Ads can be daunting, especially if you haven’t created one before. Luckily, we’re on hand to help. At Peaky Digital, we can set up and manage all of your Google Shopping Ad needs in a professional and experienced way. To find out more about Google Shopping Ads, get in touch. Contact Peaky Digital via the online contact form.
Marketing Manager, St Aubyn Estates
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If you want to get things started with Peaky Digital, we start by auditing your PPC activity to date. We look at what’s worked with your target audience, and what’s not. More specifically, where are you getting the best cost-per-acquisition, and how can we improve on that? We explore everything you’ve been doing, and thoroughly benchmark you against your competitors
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