TikTok Marketing Overview
Make a Noise with TikTok Advertising
TikTok currently has over 1 billion monthly active users, with those in the UK forecast to surpass 13 million in 2021. Engagement on the platform is increasing exponentially, making it a no-brainer for social media marketing success. By leveraging both organic social media and paid advertising campaigns, we craft a strong tone of voice for your brand with content that appeals to your targeted TikTok audience.
In 2021, TikTok outranked Google as the most popular domain in the world for the first time. The platform represents an unbeatable opportunity to get seen by the people that matter and build a larger following.
Get Ahead of the Pack with Data-Driven TikTok Campaigns
Our social media expertise is heavily informed by the data that drives current trends. We conduct extensive market research to strategise an angle for your brand that will generate the most engagement on TikTok. We can also work with TikTok influencers to further boost brand awareness, drive traffic to your website and ultimately increase sales and leads.
If you’re a D2C business, TikTok is a fantastic avenue to focus on in your D2C marketing strategy, as it effectively enables you to speak directly to your consumers without unnecessarily jumping through hoops.
Social Media Content that Targets & Disrupts Trends
TikTok is all about trends. Content creators from across the world produce videos in popular formats, giving users a trail of familiar content to follow. The most memorable TikToks subvert the expectations of popular trends – and we can help your brand do this, giving your audience something to talk about even as they’re nudged towards conversion.
See your brand identity and tone of voice brought to life in videos that get noticed, even if you’re starting your TikTok from scratch.
In-Depth Research and Strategy
After chatting with you about what you want to achieve with your TikTok marketing campaign, we conduct a comprehensive review of your competitors and the overall landscape of your industry. This will inform our tailormade content strategy that includes everything from targeted hashtags to tone of voice recommendations – as well as a content calendar to show you exactly what gets posted and when.
We have in-house TikTok specialists who understand the platform like no one else. They will leverage their experience to craft video content that aligns with TikTok trends – while still standing out to generate a buzz.
Our social media team has its finger on the pulse of what’s trending on TikTok. Following an organic route, we can align your TikTok strategy to what’s currently trending, pushing out timely videos that get you noticed amongst the crowd.
If a paid strategy is more your speed, we’ll create standout video ads that are pushed out to the users that matter, educating them about your brand and giving them a route towards conversion.
TikTok Ads Manager
When it comes to paid TikTok advertising, we closely monitor the performance of your campaign with TikTok Ad Manager to ensure its success.
Encouraging Community Engagement
As your audience on TikTok grows, we’ll encourage engagement and reach new audiences with influencer marketing, making your brand stand out with a bespoke tone of voice that will set trends and start conversations.
Why Choose Peaky Digital for Your TikTok Advertising Campaign?
Our social media specialists are dedicated to working alongside you, in effect becoming part of your in-house team to deliver outstanding results. We have seasoned TikTok pros in our ranks who understand how to craft content that stands out and enlivens audiences.
Be sure to check out our TikTok related blogs:
What We Offer
People are searching for what you have to sell. The problem is that if they don’t find you they can’t buy from you… and that’s costing you money (and a heap of frustration).
Organic & Paid Social Strategy
We create a game plan for your social media marketing strategy, based on market research and your targeted KPIs to maximise ROI.
By studying the data behind your TikTok account, we can understand what’s working and what needs work. We then use this to inform our approach to boosting your account’s reach and, ultimately, your business’s sales.
In-Depth Reports & Insights
We’ll arrange our findings into informative and highly readable documents to keep you up to speed on how your TikTok account is performing.
TikTok Influencer Marketing
By leveraging our contacts with influential creatives, we can craft standout campaigns that reach new potential customers as part of your business’s paid social media strategy.
Your account will be regularly monitored by us to ensure that it’s meeting your targets and expectations.
Expand your reach with our approach that focuses on attracting new audiences to your brand.
We’ll start conversations with your followers to build sturdy bridges between your brand and your customers’ expectations.