Amazon SEO Overview
Increasingly Amazon is becoming a popular starting point for consumers to make a purchase, which means for any ecommerce business, the giant represents an extra touch point for potential customers.
Businesses that already list on Amazon will already know how much variety there is for consumers, and standing out on the platform is crucial for success.
Read more: What is Amazon Advertising?
Related Case Studies
Why optimise your Amazon listings?
- Improved conversion rates: make the most of Amazon’s refined purchase process, with average conversion rates of around 9.9%, while the industry average for eCommerce is around 1.3%
- Increased visibility: in 2022, over 60% of people in the US said their product searches started on Amazon, while under 50% used a search engine at the start of their search
- A wider audience: with 16 million products sold on Amazon every day, making sure your products are optimised for their search intent will help put your products first when people search.
What is Amazon SEO?
Amazon SEO is similar to SEO in the traditional sense; it involves the process of researching what potential customers are searching for and ensuring your products are optimised to appear for those keywords.
What is the difference between Amazon SEO and Amazon PPC?
Amazon SEO focuses on improving the performance of your organic listings (ie. not paid for), while our PPC services for Amazon are solely related to your Amazon Ads performance.
The two services work hand-in-hand to ensure your products get the maximum exposure possible when would-be customers look for your products online.
Start Your Online Journey
What We Offer
People are searching for what you have to sell. The problem is that if they don’t find you they can’t buy from you… and that’s costing you money (and a heap of frustration).
Onboarding & Monthly Management
We create a bespoke Amazon strategy for your brand during our tailored onboarding process, and manage your channel throughout the month.
Audits & Consultancy
During our robust review process, we assess your current activity – both on Amazon and the wider cross-channel impact.
Product Reviews Management
We act as an extension of your customer service team, engaging with your customers on product reviews – good or bad – to enhance your brand image.
Starting from scratch? We can create your Amazon storefront from the ground up.
Get hands-on support from the experts on all things Amazon, equipping you and your team for eComm success.
Our SEO experts optimise your Amazon product pages to ensure search success on the #1 online product search engine.
Graphics & Images
We create on-brand, high-value graphics and images for your profile and products to enhance customer appeal.
Build loyalty with bespoke, automated emails for purchasing customers, including ‘Thank You’ and ‘Leave a Review’ communications.
Outsource part of your sales process with powerful affiliate marketing, facilitated by our experts.