

Tactics to Help You Excel with Google’s Responsive Search Ads
May 26, 2022
From the 30th of June 2022, Expanded Text Ads (ETAs) will no longer be available to…
by Natalie Crouch
Sep 25, 2021Digital Marketing, Google Ads, marketing campaign, Pay Per Click, PPC, Strategy, website audit
So, you’ve planned your Google PPC campaign, put it into action and you’re now focused on optimising it to keep it ticking along nicely.
Ask yourself: are you getting the most from your Google Ads campaign? Assessing your current strategy can help you refine the performance and ROI of your account. From improving advert copy to streamlining spend, read our essential checklist of questions to ask when starting your PPC audit below:
Eye-catching adverts can deliver an engaging brand experience and drive conversions for your campaign. From expanded text ads (ETAs) and responsive search ads (RSAs) to Google Shopping Ads and call-only ads, there are a number of exciting ways to catch your audience’s attention across the Google Ads platform.
Extensions are a powerful way to capture your audience’s attention and give you a larger Google real estate. With some screen formats only showing adverts and a local Google map above the fold, this can really help push competitors even further down the screen.
Keywords are essential for targeting your search adverts. Finding keywords with volume and a high conversion intent is fundamental for your campaigns to achieve success. Ask yourself:
The settings of your campaign play a vital part in their delivery and the overall performance of your account. Ask yourself:
Do you want support analysing your current activity and creating a strategy for success? Our PPC experts can help create a blueprint to achieve your goals online with our detailed PPC health audit and strategies. Get in touch to find out more today.
May 26, 2022
From the 30th of June 2022, Expanded Text Ads (ETAs) will no longer be available to…
May 10, 2022
Page speed is an essential ranking factor for all websites. The time it takes for each…
Apr 29, 2022
The increase of privacy measures on Facebook and the iOS 14 update has made it increasingly…