by Natalie Crouch | May 14, 2020 | Digital Marketing, Digital Marketing Tools
Covid-19 has impacted businesses across all sectors – meaning companies are having to review and revise their marketing strategy quickly to adapt. Google Ads, Social Media, SEO, Affiliate platforms and email marketing are just some of the channels being analysed... 
by Natalie Crouch | Apr 29, 2020 | Digital Marketing, Google Algorithms, Google Shopping, Google Updates, PPC
Free Organic Google Shopping Listings In a welcome announcement for retailers struggling in the midst, Google has announced it’s accelerating its roll-out of the new Google Shopping placements format – offering free listings to retailers to advertise their... 
by Natalie Crouch | Apr 21, 2020 | Blogs, Content Marketing, Digital Marketing, Digital PR, Digital Strategy, Social Media, Strategy
Has your brand changed its service offering or marketing in the wake of Covid-19? If you’re struggling to adapt then take some inspiration from the efforts of some of these brands. Find out how some of these industry-leading companies have pivoted their strategy and... 
by Natalie Crouch | Apr 16, 2020 | Content Marketing, Digital Marketing, Digital Strategy, Email Marketing, PPC, Remarketing, SEO, Social Media, Strategy
As the full impact of Coronavirus enters its second month, many brands are scrambling to adapt to the changes in consumer behaviour. If you’re only now being to look at your marketing activity, or you’re in need of some inspiration for your strategy going forwards,... 
by Natalie Crouch | Apr 6, 2020 | Digital Marketing
In the current economic climate, many businesses may be struggling to find new audiences. As marketing budgets are slashed and consumer buying behaviours change, many brands are having to rely on their existing audiences. Now more than ever, it’s important for... 
by Natalie Crouch | Mar 31, 2020 | Digital Marketing, Digital Strategy, PPC, Strategy
As the world endures Covid-19, businesses across every sector are having to rapidly adapt their strategies in order to cope with changing consumer behaviour. Insights platform Google Trends shows that searches for ‘Buy Online’ have seen a huge spike in searches over...