by Ben Clements | Jan 25, 2021 | Digital Marketing, Digital Strategy, Social Media
Social media marketing has solidified its spot within the marketing mix, with most, if not all businesses having some kind of social media presence. The sheer size of the potential audience and brand visibility that can be gained is too great to ignore. Of the social... 
by Ben Clements | Jan 4, 2021 | Content Marketing, Digital Marketing, Digital Strategy, Email Marketing
With 2020 coming to a close and 2021 kicking off, the new year always seems to spark a time for setting new goals and redefining your brand vision. Although, with so many marketing tools at your disposal, whittling it down and deciding what best suits your business... 
by Ben Clements | Dec 11, 2020 | Digital Marketing, Digital Marketing Tools
There’s no denying that Amazon is a popular platform for consumers purchasing products and one that is continuing to increase in demand. According to Amazon, consumers not only engage with the platform to buy products, 80% of Amazon customers use it to discover new... 
by Ben Clements | Nov 13, 2020 | black friday, Blogs, Digital Marketing, Digital Strategy, PPC, Remarketing, Strategy
The build-up to Black Friday is a busy and important time for online retailers, with preparation being key to a successful streak of sales. Although, whilst having your online presence and marketing initiatives ready, it’s also crucial to get everything set for the... 
by Chloe Davison | Oct 20, 2020 | Blogs, Digital Marketing, Digital Strategy, Google Algorithms, SEO, Strategy
The speed of your website is the first impression you make to a potential customer, if your website loads quickly you have already gained points for user experience. People generally don’t have the time to wait for a website to load, so now is the time to identify... 
by Ben Clements | Oct 13, 2020 | Blogs, Digital Marketing, Google Shopping, PPC, Strategy
Pay-per-click advertising or PPC as it is commonly referred to, is a digital marketing tool used to raise brand awareness and drive website traffic. PPC campaigns are fast becoming a popular option due to the potential reach that can be generated, the leads that can...