Your Guide to Understanding Search Intent
Oct 14, 2021
Looking to Understand Search Intent? When marketing your products or services, it’s easy to focus on…
Category Filter
16 Tips For Creating Your Business YouTube Strategy
Oct 11, 2021
How to Use YouTube for Your Business’s Marketing Is your business looking to leverage video content…
What Really Influences Your Google Rank?
Oct 6, 2021
Understanding What Google is Looking for On Your Website When optimising your website, you probably want…
Putting the Creativity Back in Paid Social Creatives
Oct 1, 2021
Gain Followers with Attractive Social Ads Paid social ads are one of the most effective strategies…
5 Top Tips to Increase Your Website’s SEO with On-Page Optimisation
Sep 27, 2021
Optimising Your SEO Performance On Individual Pages Do you want to increase traffic and visibility to…
Top Digital PR Tips On A Budget
Jul 23, 2021
In case you didn’t know already (in which case where have you been?) Digital PR presents…
Designing a LinkedIn Content Marketing Strategy to Get You Noticed
Jan 25, 2021
Social media marketing has solidified its spot within the marketing mix, with most, if not all…
4 Marketing Resolutions Your Brand Should Make This Year
Jan 4, 2021
With 2020 coming to a close and 2021 kicking off, the new year always seems to…
How Can Advertising on Amazon Enhance Your Business?
Dec 11, 2020
There’s no denying that Amazon is a popular platform for consumers purchasing products and one that…
Black Friday Marketing – What to Do on The Day
Nov 13, 2020
The build-up to Black Friday is a busy and important time for online retailers, with preparation…
4 Reasons Why Page Speed Could Be Impacting Your Online Sales
Oct 20, 2020
The speed of your website is the first impression you make to a potential customer, if…
Planning a Successful Google PPC Campaign
Oct 13, 2020
Pay-per-click advertising or PPC as it is commonly referred to, is a digital marketing tool used to raise brand awareness and drive website traffic. PPC campaigns are fast becoming a popular option due to the potential reach that can be generated, the leads that can be gained and the almost instantaneous results. PPC campaigns are particularly effective in a shopping format, after all, it is estimated that 64.6% of consumers click on Google ads when they’re shopping online. Advertisements created in a PPC format are fully customisable and the desired outcome can be influenced depending upon planning, budget and resources. So what does it take to plan a successful PPC campaign?