Your Guide to Understanding Search Intent
Oct 14, 2021
When marketing your products or services, it’s easy to focus on only one type of search…
Category Filter
Oct 14, 2021
When marketing your products or services, it’s easy to focus on only one type of search…
Oct 6, 2021
Understanding What Google is Looking for On Your Website When optimising your website, you probably want…
Nov 13, 2020
The build-up to Black Friday is a busy and important time for online retailers, with preparation…
Oct 20, 2020
The speed of your website is the first impression you make to a potential customer, if…
Oct 13, 2020
Pay-per-click advertising or PPC as it is commonly referred to, is a digital marketing tool used to raise brand awareness and drive website traffic. PPC campaigns are fast becoming a popular option due to the potential reach that can be generated, the leads that can be gained and the almost instantaneous results. PPC campaigns are particularly effective in a shopping format, after all, it is estimated that 64.6% of consumers click on Google ads when they’re shopping online. Advertisements created in a PPC format are fully customisable and the desired outcome can be influenced depending upon planning, budget and resources. So what does it take to plan a successful PPC campaign?
Sep 7, 2020
One of the biggest shopping days for online retailers, Black Friday, is fast approaching and is…
Aug 6, 2020
Have you created a piece of killer content that you want to get noticed? Blogs can…
Jul 31, 2020
Customers are your brand’s most powerful marketing tool. Word-of-mouth marketing is one of the oldest, and…
Apr 21, 2020
Has your brand changed its service offering or marketing in the wake of Covid-19? If you’re…
Feb 1, 2020
Whether you think Valentine’s Day is an important day for love or a corporate marketing ploy,…
Jun 9, 2019
If you know anything about digital marketing, you will know that blogging is hugely important….
Apr 29, 2019
As you are sure to know, copywriting should be part of every digital marketing strategy. However,…