Your Guide to Understanding Search Intent
Oct 14, 2021
Looking to Understand Search Intent? When marketing your products or services, it’s easy to focus on…
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What Really Influences Your Google Rank?
Oct 6, 2021
Understanding What Google is Looking for On Your Website When optimising your website, you probably want…
Black Friday Marketing – What to Do on The Day
Nov 13, 2020
The build-up to Black Friday is a busy and important time for online retailers, with preparation…
4 Reasons Why Page Speed Could Be Impacting Your Online Sales
Oct 20, 2020
The speed of your website is the first impression you make to a potential customer, if…
Planning a Successful Google PPC Campaign
Oct 13, 2020
Pay-per-click advertising or PPC as it is commonly referred to, is a digital marketing tool used to raise brand awareness and drive website traffic. PPC campaigns are fast becoming a popular option due to the potential reach that can be generated, the leads that can be gained and the almost instantaneous results. PPC campaigns are particularly effective in a shopping format, after all, it is estimated that 64.6% of consumers click on Google ads when they’re shopping online. Advertisements created in a PPC format are fully customisable and the desired outcome can be influenced depending upon planning, budget and resources. So what does it take to plan a successful PPC campaign?
Get Your Business Black Friday Ready
Sep 7, 2020
One of the biggest shopping days for online retailers, Black Friday, is fast approaching and is…
5 Ways To Maximise Your Blog’s Reach
Aug 6, 2020
Have you created a piece of killer content that you want to get noticed? Blogs can…
5 Ways To Turn Your Customers Into Brand Advocates
Jul 31, 2020
Customers are your brand’s most powerful marketing tool. Word-of-mouth marketing is one of the oldest, and…
5 Covid-19 Lessons From Inspiring Brands
Apr 21, 2020
Has your brand changed its service offering or marketing in the wake of Covid-19? If you’re…
5 Best Valentine’s Campaigns
Feb 1, 2020
Whether you think Valentine’s Day is an important day for love or a corporate marketing ploy,…
How Do You Choose Content Topics For Your Blog?
Jun 9, 2019
If you know anything about digital marketing, you will know that blogging is hugely important….
7 Benefits of Copywriting Services: Why You Should Outsource
Apr 29, 2019
As you are sure to know, copywriting should be part of every digital marketing strategy. However,…