Your Guide to Understanding Search Intent
Oct 14, 2021
When marketing your products or services, it’s easy to focus on only one type of search…
Category Filter
What Really Influences Your Google Rank?
Oct 6, 2021
Understanding What Google is Looking for On Your Website When optimising your website, you probably want…
Black Friday Marketing – What to Do on The Day
Nov 13, 2020
The build-up to Black Friday is a busy and important time for online retailers, with preparation…
4 Reasons Why Page Speed Could Be Impacting Your Online Sales
Oct 20, 2020
The speed of your website is the first impression you make to a potential customer, if…
Planning a Successful Google PPC Campaign
Oct 13, 2020
Pay-per-click advertising or PPC as it is commonly referred to, is a digital marketing tool used to raise brand awareness and drive website traffic. PPC campaigns are fast becoming a popular option due to the potential reach that can be generated, the leads that can be gained and the almost instantaneous results. PPC campaigns are particularly effective in a shopping format, after all, it is estimated that 64.6% of consumers click on Google ads when they’re shopping online. Advertisements created in a PPC format are fully customisable and the desired outcome can be influenced depending upon planning, budget and resources. So what does it take to plan a successful PPC campaign?
Get Your Business Black Friday Ready
Sep 7, 2020
One of the biggest shopping days for online retailers, Black Friday, is fast approaching and is…
5 Ways To Maximise Your Blog’s Reach
Aug 6, 2020
Have you created a piece of killer content that you want to get noticed? Blogs can…
5 Ways To Turn Your Customers Into Brand Advocates
Jul 31, 2020
Customers are your brand’s most powerful marketing tool. Word-of-mouth marketing is one of the oldest, and…
5 Covid-19 Lessons From Inspiring Brands
Apr 21, 2020
Has your brand changed its service offering or marketing in the wake of Covid-19? If you’re…
5 Best Valentine’s Campaigns
Feb 1, 2020
Whether you think Valentine’s Day is an important day for love or a corporate marketing ploy,…
How Do You Choose Content Topics For Your Blog?
Jun 9, 2019
If you know anything about digital marketing, you will know that blogging is hugely important….
7 Benefits of Copywriting Services: Why You Should Outsource
Apr 29, 2019
As you are sure to know, copywriting should be part of every digital marketing strategy. However,…