by Ben Clements | Nov 13, 2020 | black friday, Blogs, Digital Marketing, Digital Strategy, PPC, Remarketing, Strategy
The build-up to Black Friday is a busy and important time for online retailers, with preparation being key to a successful streak of sales. Although, whilst having your online presence and marketing initiatives ready, it’s also crucial to get everything set for the... 
by Chloe Davison | Oct 20, 2020 | Blogs, Digital Marketing, Digital Strategy, Google Algorithms, SEO, Strategy
The speed of your website is the first impression you make to a potential customer, if your website loads quickly you have already gained points for user experience. People generally don’t have the time to wait for a website to load, so now is the time to identify... 
by Ben Clements | Oct 13, 2020 | Blogs, Digital Marketing, Google Shopping, PPC, Strategy
Pay-per-click advertising or PPC as it is commonly referred to, is a digital marketing tool used to raise brand awareness and drive website traffic. PPC campaigns are fast becoming a popular option due to the potential reach that can be generated, the leads that can... 
by Ben Clements | Sep 7, 2020 | black friday, Blogs, Digital Marketing, Digital Strategy, Email Marketing, PPC, Social Media, Strategy
One of the biggest shopping days for online retailers, Black Friday, is fast approaching and is set to be 24 hours of swarming sales and discounts galore. For many, Black Friday presents a worthwhile opportunity to increase online store traffic and maximise on sale... 
by India Gumbley | Aug 6, 2020 | Blogs, Digital Strategy
Have you created a piece of killer content that you want to get noticed? Blogs can take a lot of time and resource, so make sure that you make the most of them once they’re finished! Don’t just let your blog get lost, tucked away in the news section of your website.... 
by Natalie Crouch | Jul 31, 2020 | Blogs, Content Marketing, Digital Marketing, Digital Strategy, SEO, Strategy
Customers are your brand’s most powerful marketing tool. Word-of-mouth marketing is one of the oldest, and most effective, forms of marketing. Not only are repeat purchases from satisfied customers more cost-effective to acquire than finding new clients, but existing...