Getting Started with Google Tag Manager
Oct 27, 2021
Though Google Tag Manager can seem a very foreign concept on the surface, it’s one that…
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Here you can read industry news and the Peaky team's latest insights into the world of digital marketing. We're tirelessly perfecting our craft, and here we share our findings to give you a leg-up in your own marketing efforts.
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Your Guide to Understanding Search Intent
Oct 14, 2021
When marketing your products or services, it’s easy to focus on only one type of search…
Auditing Your PPC Google Ads
Sep 25, 2021
Tackling Your PPC Audit: Where to Start? So, you’ve planned your Google PPC campaign, put it…
The 2021 Digital Marketing Playbook
Feb 1, 2021
The time has come to scope out the digital landscape of the marketing world. What will…
Planning a Successful Google PPC Campaign
Oct 13, 2020
Pay-per-click advertising or PPC as it is commonly referred to, is a digital marketing tool used to raise brand awareness and drive website traffic. PPC campaigns are fast becoming a popular option due to the potential reach that can be generated, the leads that can be gained and the almost instantaneous results. PPC campaigns are particularly effective in a shopping format, after all, it is estimated that 64.6% of consumers click on Google ads when they’re shopping online. Advertisements created in a PPC format are fully customisable and the desired outcome can be influenced depending upon planning, budget and resources. So what does it take to plan a successful PPC campaign?
7 Things Your Brand Should Be Doing Immediately In Response To Covid-19
Apr 16, 2020
As the full impact of Coronavirus enters its second month, many brands are scrambling to adapt…
5 Common PPC Mistakes You’re Making
Aug 16, 2019
PPC is a powerful marketing channel which can drive direct sales online. For many organisations, targeted…
Tips for your 2019 PPC Campaign & Strategy
Jan 18, 2019
Are you looking to stay ahead of the crowd in 2019 and focus your digital advertising…
6 Vital Reasons to use Price Benchmarking in your PPC Campaign
Jul 1, 2018
Google Adwords is rolling out a new feature for advertisers: price comparison insights. Advertisers will now…
Google Adwords: Is This The Reason Your Adwords Adverts Have Been Disapproved?
Jun 22, 2018
Optimising Your Google Adwords Management Over the past few months Google has been urged to crack…
Why Amazon’s Drop is good for your Google Shopping Campaign
May 29, 2018
With the news that Amazon suspended bidding for nearly a fortnight on product listed adverts in…
Optimising your PPC Campaign for Success
Apr 30, 2018
Pay Per Click (PPC) marketing is a popular way to use search engine advertising in order…
