Improve your return on investment through data-driven, results-focused PPC management.
Google AdWords allows you to push your website in front of those searching for relevant keywords associated with your business. This makes it a highly targeted and hugely effective marketing platform. Simple, right? Well, only if it’s done properly.
Peaky Digital is in a league of its own when it comes to managing and optimising campaigns. If you want your Adwords campaign to be successful, you need an agency who knows a thing or two about AdWords. Luckily, Peaky Digital knows a heck of a lot more than just a thing or two.
We transformed Gymwear’s online visibility when we took over their PPC campaign.
So how did we do it? Read our case study.
“Peaky Digital have helped optimise our PPC campaigns, creating new opportunities to get new customers to the website. As a result, we’ve seen a decrease in our bounce rate, an increase in our click through rate and have a more tailored campaign.”
THE TOOLS BEHIND OUR CAMPAIGNS
OUR PAID SEARCH EXPERTISE
Adwords | Google Shopping | Bing Ads | Remarketing | RSLAs | Gmail Ads
We’re fluent in every aspect of Paid Search, from AdWords and RLSAs to Google Shopping and gmail sponsored ads. And when PPC changes and evolves, we change and evolve with it.
As a company founded on CPA values we live and breathe ROI. That’s why you can be sure that every pound we spend on your behalf will be treated as if it’s our own.
See Our Results For Yourself
With all the PPC companies out there, we know it’s hard to know who to trust your campaigns with so don’t be shy to ask to see the results we’ve generated for our clients, or even speak to them to hear it first hand!
If you want to get things started with Peaky Digital, we start by auditing your PPC activity to date. We look at what’s worked with your target audience, and what’s not. More specifically, where are you getting the best cost-per-acquisition, and how can we improve on that? We explore everything you’ve been doing, and thoroughly benchmark you against your competitors
Creating a PPC strategy that’s right for you is crucial. Understanding your business, industry and competitors is key to develop a strategy that’s going to deliver the strongest return on ad-spend.
We work to deliver the chosen strategy to attract new customers as well as bring old customers back.
We produce reports on a monthly basis to provide you with insightful information on your campaigns. We report on the key metrics you’re most interested in, allowing you to know exactly how well you’re campaign is performing month on month, and year on year.
We ensure your PPC adverts are focused to the adgroups keywords and to the landing pages on your website, using strong call to actions to really increase your click through rate. We split test adcopy continuously to be sure we are getting the best possible results, increasing your quality score, and essentially, keeping your cost per clicks as low as possible.
Less than 95% of your customers will convert the first time they visit your website and will on average, visits 2-4 competitors before they make their final conversion decision. We create brand and dynamic remarketing campaigns to bring back those visitors who have left your website back.
Youtube is the second biggest search platform in the UK and has a huge advertising platform behind it. If you’re waning to showcase videos to a relevant audience or implement your shopping feed onto Youtube shopping campaigns, Peaky Digital can help you create a Youtube marketing strategy.
We set up, manage and optimise your shopping campaigns and product listing ads to promote your online shop. Management of your Google feed allows us to ensure the right product shows for the right keywords.
Ad extensions have become a crucial part of the PPC landscape. Ad extensions transform your adverts, giving you the opportunity to stand out over your competitors, adding in all your USPs to increase your click through rate.
We keep on top of the data for you so you don’t need to worry. We continually check keyword trends in your industry, keeping an eye on your competitors to ensure we are always at the peak in your industry.
Choosing the Correct Channels
A lot of people think of PPC as just being text ads at the top of Google, however, any expert knows there’s a lot more to it than that and each business will react well to different channels. We use remarketing to get people back to your website, Gmail Sponsored Promotions to get your brand in front of a particular audience with specific interests and Google Shopping to boost sales to your online shop.
We’ll ensure you’re targeting the most appropriate keywords and not wasting any of your adspend. We look into keyword data and take into consideration areas such as seasonaility to ensure we are always upweighting budgets to keywords that work particularly well for that month. We also keep on top of any new search terms to keep you ahead of your competitors.
One of the first things we do when we take on a campaign is make sure your conversion tracking is set-up correctly. This is crucial to any campaign and allows us to optimise campaigns as well as report on actual ROI. We track conversions in lots of forms, from contact form submission, to a transaction online, to a data capture form being used for your email newsletter.
COULD YOUR PPC CAMPAIGN BE WORKING HARDER FOR YOUR BUSINESS? GET IN TOUCH FOR A PPC REVIEW
WANT MORE PPC? VIEW OUR LATEST PPC BLOG ARTICLES
All you need to know about Google Ad Grants in 2018 This post will explore what the changes to the Ad Grants policy are from January 2018, and how they could impact your charity if you're using the programme, as well as those who are thinking of applying. Google has...
Digital Marketing Campaigns When entering the world of digital marketing, the sheer amount of available options can be a bit overwhelming. SEO, PPC, social media marketing, email marketing, content sharing, affiliate marketing, and inbound marketing are just some....
Depending on the industry you specialise in, seasonality can be an important factor to consider within your digital marketing campaigns. If you aren't considering seasonality in your marketing campaigns, you could be missing out on exposure at peak times, where...