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Here you can read industry news and the Peaky team's latest insights into the world of digital marketing. We're tirelessly perfecting our craft, and here we share our findings to give you a leg-up in your own marketing efforts.

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Planning a Successful Google PPC Campaign

Pay-per-click advertising or PPC as it is commonly referred to, is a digital marketing tool used to raise brand awareness and drive website traffic. PPC campaigns are fast becoming a popular option due to the potential reach that can be generated, the leads that can be gained and the almost instantaneous results. PPC campaigns are particularly effective in a shopping format, after all, it is estimated that 64.6% of consumers click on Google ads when they’re shopping online. Advertisements created in a PPC format are fully customisable and the desired outcome can be influenced depending upon planning, budget and resources. So what does it take to plan a successful PPC campaign?

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