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Hidepark Leather

A campaign with a significant uplift in PPC metrics.



Increase in web traffic

The Challenge

Hidepark approached Peaky Digital after experiencing turbulent relationships with larger agencies. They were looking for an agency to look after their full digital marketing strategy including PPC, SEO and email marketing.

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Hidepark Leather

Our Strategy

We carried out a full audit of all digital channels and mapped out the opportunity and gaps in the market. Initially this involved compiling competitor benchmarking and keyword analysis to find out how to stay on top of the competition.

Peaky Digital analysed all previous activity outlining a clear strategy to achieve results. This was combined with conversion rate optimisation, working with our development team to make changes to boost conversions rate and really capitalise on the traffic which was already reaching the website.

Flying jacket sheepskin

Peaky Digital have proven themselves to be an immensely valuable extension to our in-house marketing team. We have been very pleased with the performance, energy and attention to detail the Peaky Digital team have given us, seeing significant uplift in key PPC metrics.

Ian Blackburn Managing Director

Hidepark brand logo

The Results

Through our personalised PPC strategy, we were able to increase website revenue by 29% and increase in goal conversion rates by 58%. Overall, this strategy increased web traffic by 68% for Hidepark Leather.


Increase in website revenue


Increase in Website Transactions


Increase In Goal Conversion Rate


Average Session Duration


Decrease in Bounce Rate

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