Hidepark Leather - Peaky Digital

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Hidepark Leather

Delivering creative email content to increase engagement and sales online.

Overview

303%

Increase in attributed revenue from email

The Challenge

 

Hidepark approached Peaky Digital after experiencing turbulent relationships with larger agencies. They were looking to partner with an agency who could deliver an email channel refresh and aligned strategy.

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Services Provided

Hidepark Leather

Our Strategy

 

Hidepark Leather had been using the same template in their marketing for years, and delivering the same content to audiences. Our creative email content strategy ensures a fresh approach, with a rotation of messaging and a new email template design.

Spotting opportunities to make email traffic work harder, we set up a number of email automation flows including lapsed audience targeting, allowing us to deliver bespoke messaging to audiences who would respond well.

The Results

Through our email template redesign, creative content campaigns and new automations, we increased channel revenue by 303%.

303%

increase in attributed revenue from email

164%

increase in open rate

100%

increase in click rate

14.4%

of total revenue driven by email (up from 9.76%)

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