

The Ultimate Guide to Optimising Your Google Business Profile
Jul 26, 2022
A free tool that increases visibility and lets customers know important information about your business in…
by Natalie Crouch
Jul 26, 2022
A free tool that increases visibility and lets customers know important information about your business in one handy snapshot? That is the Google Business Profile (GBP, formerly Google My Business) in a nutshell.
Optimising your GBP runs alongside optimising your website, both from a technical and content standpoint, and getting your business out there with a Google Ads strategy. With your Google Business Profile, you are providing as much information about your business as possible to potential customers – a vital part of your marketing efforts. Getting started with Google Business Profile is a simple way to tap into local search volumes and target specific locations.
We break down the exact steps to getting your Google Business Profile fully optimised and ready to go with our ultimate guide. Let’s get started.
The Google Business Profile is an essential tool for getting as many eyes on your business as possible. The quality of information and the completeness of your profile can impact how visible your Google Business Profile listing is in local map packs, therefore it is very important to get right.
Users input terms into a search engine, in the example of Peaky, a user might tap in a phrase such as ‘marketing agency Cornwall’, and a whole host of snapshots of local marketing agencies appear at the top of the results page.
Google’s algorithm considers relevancy, quality of information and regular activity as ranking factors – as well as proximity. With the right up-to-date information in your Google Business Profile account, your business can appear directly on SERPs in front of an audience interested in the products or services that your business offers.
A well-optimised profile increases your visibility and allows you to perform targeted local SEO. Any SEO strategy that can potentially increase your ranking for local businesses on Google is no bad thing!
Let’s take a look at the specific pieces of information you need to include in your Google Business Profile. Luckily, the platform is user-friendly enough to navigate through and simply input the required information. We’ll start with the basics:
Create a ‘From The Business’ description that includes some keywords – although optimising your description for keywords is not a ranking factor, it does give some insight into the business and allows users to pinpoint the relevancy of your business to their needs. Treat this in a similar way to on-page content optimisations and be careful not to keyword stuff. Only include keywords that line up completely with your business, as you may be penalised by Google for citing incorrect information.
Optimising your Google My Business Profile to incorporate your SEO strategy
As well as creating a keyword rich ‘From The Business’ description, there are options for tailoring your profile to target specific audiences by providing tailored answers to questions. Although navigating Google’s local SEO algorithm can be complex, these Google Business Profile optimisations are simple to implement and can benefit your business. Let’s dive in.
If you’re looking for help optimising your Google Business Profile and taking your SEO strategy to the next level, we are the team for you. Peaky Digital is a boutique digital marketing agency specialising in helping you reach new peaks online.
Get in touch with us today if you’d like to find out more about our services and arrange a call with the team.
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