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EAT & Demonstrating Your Expertise For SEO

EAT & Demonstrating Your Expertise For SEO

EAT is the acronym for Expertise, Authoritativeness and Trustworthiness – key factors in Google’s ranking factor. Find out how you can boost your EAT score and see some of our top tips for demonstrating expertise online: The Difference Between Expertise, Authority and...
5 Valentines Brand Moments That Made A Buzz

5 Valentines Brand Moments That Made A Buzz

Valentines day is here and, whether you’re online or walking down the high street, you just can’t escape the buzz of the national day. Whatever your thoughts on the holiday, you can guarantee brands will jump on the annual hype (history links key brands like Hallmark...