by Ben Clements | Oct 13, 2020 | Blogs, Digital Marketing, Google Shopping, PPC, Strategy
Pay-per-click advertising or PPC as it is commonly referred to, is a digital marketing tool used to raise brand awareness and drive website traffic. PPC campaigns are fast becoming a popular option due to the potential reach that can be generated, the leads that can... 
by Natalie Crouch | Apr 29, 2020 | Digital Marketing, Google Algorithms, Google Shopping, Google Updates, PPC
Free Organic Google Shopping Listings In a welcome announcement for retailers struggling in the midst, Google has announced it’s accelerating its roll-out of the new Google Shopping placements format – offering free listings to retailers to advertise their... 
by Natalie Crouch | Jul 5, 2018 | Digital Marketing, Google Shopping, SEO, Strategy
So it’s happened. Your online sales and revenue are down, the phones have been quiet and there are less transactions coming through your website’s shop. But, before your panic descends, just how do you go about locating the problem? Here are eight quick things you can... 
by Natalie Crouch | Jun 22, 2018 | Digital Marketing, Google Algorithms, Google Shopping, PPC
Google Adwords Management Over the past few months Google has been urged to crack down on sites such as ticket selling domains like Viagogo when it comes to policing Adwords promoted listings. Users expectations of Adwords adverts are that Google will have vetted the... 
by Natalie Crouch | May 29, 2018 | Blogs, Digital Marketing, Google Algorithms, Google Shopping, News, PPC
With the news that Amazon suspended bidding for nearly a fortnight on product listed adverts in Google’s shopping platform (and uncertainty over whether it may happen again), smaller retailers are spotting potential opportunities to move back into some real... 
by Natalie Crouch | May 15, 2017 | Blogs, Content Marketing, Digital Marketing, Digital PR, Google Shopping, Infographics, Outreach, PPC, Remarketing, SEO
Digital Marketing Campaigns When entering the world of digital marketing, the sheer amount of available options can be a bit overwhelming. SEO, PPC, social media marketing, email marketing, content sharing, affiliate marketing, and inbound marketing are just some....