Getting Started with Google Tag Manager
Oct 27, 2021
Though Google Tag Manager can seem a very foreign concept on the surface, it’s one that…
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Planning a Successful Google PPC Campaign
Oct 13, 2020
Pay-per-click advertising or PPC as it is commonly referred to, is a digital marketing tool used to raise brand awareness and drive website traffic. PPC campaigns are fast becoming a popular option due to the potential reach that can be generated, the leads that can be gained and the almost instantaneous results. PPC campaigns are particularly effective in a shopping format, after all, it is estimated that 64.6% of consumers click on Google ads when they’re shopping online. Advertisements created in a PPC format are fully customisable and the desired outcome can be influenced depending upon planning, budget and resources. So what does it take to plan a successful PPC campaign?
Reach New Audiences With Free Google Shopping Listings
Apr 29, 2020
Free Organic Google Shopping Listings In a welcome announcement for retailers struggling in the midst, Google…
8 Things To Check If Your Online Sales Are Down
Jul 5, 2018
So it’s happened. Your online sales and revenue are down, the phones have been quiet and…
Google Adwords: Is This The Reason Your Adwords Adverts Have Been Disapproved?
Jun 22, 2018
Optimising Your Google Adwords Management Over the past few months Google has been urged to crack…
Why Amazon’s Drop is good for your Google Shopping Campaign
May 29, 2018
With the news that Amazon suspended bidding for nearly a fortnight on product listed adverts in…
Why It’s Important To Have A Fully Integrated Digital Marketing Campaign
May 15, 2017
Structuring an Effective Digital Marketing Campaign When entering the world of digital marketing, the sheer amount…
Google Shopping vs Text Ads
Feb 23, 2017
Where should you be spending your Google Adwords budget? Google Shopping, previously Google Product Search, has…
How to create a successful website that customers can find?
Jan 12, 2017
Creating a Successful Website Creating a website that’s easy to navigate as well as content that…
Creating the Perfect Landing Page
Nov 17, 2016
Whether receiving traffic from Organic Search (SEO) or Paid Search (PPC) the page that your users…
Why Should I Use Google Shopping?
Nov 15, 2016
Before you can decide if Google Shopping is right for you, it helps to fully understand…