by Chloe Davison | Oct 20, 2020 | Blogs, Digital Marketing, Digital Strategy, Google Algorithms, SEO, Strategy
The speed of your website is the first impression you make to a potential customer, if your website loads quickly you have already gained points for user experience. People generally don’t have the time to wait for a website to load, so now is the time to identify... 
by Natalie Crouch | Apr 29, 2020 | Digital Marketing, Google Algorithms, Google Shopping, Google Updates, PPC
Free Organic Google Shopping Listings In a welcome announcement for retailers struggling in the midst, Google has announced it’s accelerating its roll-out of the new Google Shopping placements format – offering free listings to retailers to advertise their... 
by Natalie Crouch | Jul 1, 2018 | Blogs, Digital Marketing, Digital Strategy, Google Algorithms, News, PPC
Google Adwords is rolling out a new feature for advertisers: price comparison insights. Advertisers will now be able to easily compare their product with other competitors in the Google Shopping market and view which of these entries are cheaper. Price benchmarking is... 
by Natalie Crouch | Jun 22, 2018 | Digital Marketing, Google Algorithms, Google Shopping, PPC
Google Adwords Management Over the past few months Google has been urged to crack down on sites such as ticket selling domains like Viagogo when it comes to policing Adwords promoted listings. Users expectations of Adwords adverts are that Google will have vetted the... 
by Natalie Crouch | May 29, 2018 | Blogs, Digital Marketing, Google Algorithms, Google Shopping, News, PPC
With the news that Amazon suspended bidding for nearly a fortnight on product listed adverts in Google’s shopping platform (and uncertainty over whether it may happen again), smaller retailers are spotting potential opportunities to move back into some real... 
by Natalie Crouch | May 10, 2018 | Digital Marketing, Digital Strategy, Google Algorithms, News, SEO
Mobile First Indexing At the end of last month Google announced that, after much consideration, it would now be indexing mobile sites first; cementing a new era of search engine optimisation. Typically Google had used the desktop version of a website for ranking...