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How Google Ads Scripts Can Transform Your Advertising Strategy

by Natalie Temple

Dec 14, 2023

Google Ads how script can transform your advertising strategy

In the world of digital marketing, it’s essential for businesses to keep up with the times and get the most out of their online presence. One handy tool that many overlook is Google Ads Scripts. In this blog, we are going to share how using Google Ads Scripts can really make a difference in your advertising strategy. Let’s dive into what they are and how they can take your marketing to the next level!


What Are Google Ads Scripts?

Google Ads Scripts are like little helpers for your advertising campaigns. They’re pieces of JavaScript code that can automate certain tasks within your campaigns. Instead of spending lots of time doing things manually, these scripts can help free up some time to focus more on the overall strategy of the account. They help advertisers make smart decisions, improve how campaigns perform, and quickly adapt to changes in the digital world.


Utilise Scripts to Make Bidding Easier

Google Ads Scripts have a feature that automates the adjustment of bids. This means you can change how much you’re willing to pay for your ads based on specific conditions. Whether it’s adjusting bids during busy times, for certain devices, or responding to changes in the weather affecting how people behave online, Google Ads Scripts give you more control over your bids.


For example: You run a business where you sell swimming trunks and snorkelling gear and see a huge uplift in sales when the weather conditions are sunny. You can use Google Ads Scripts to take advantage of this change in user behaviour to automatically increase bids on sunny days where you would want to increase your presence within your targeted auctions.

Smarter Reporting for Better Insights

Looking at big sets of data can be a headache. Google Ads Scripts make reporting easier by automating the process. They give advertisers real-time insights into how their campaigns are doing. Customised reports mean you can spot trends, find new opportunities, and fix issues before they become larger problems.

For example, You run an eCommerce website and want to report on performance weekly. You can use Google Ads Scripts to automate the generation of a weekly Ad Performance Snapshot report. This report includes key metrics such as click-through rates (CTR), impressions, and conversions for each ad in their various campaigns. This can help identify any underperforming areas and enables the team to proactively adjust strategies, allocate budgets wisely, and optimise campaigns in real-time.

Save Time on General Optimisation

Time is precious, especially in digital marketing. Google Ads Scripts help by making routine tasks quicker. This means advertisers can spend more time planning their strategies and being creative. Whether it’s updating ad copy or ideation of campaigns for account growth, using automation like this can be a game-changer.

Combine Power with Expertise

To sum it up, Google Ads Scripts are like your secret weapon in the digital marketing world. If you want to stay ahead of the competition, these pieces of code can make a big difference.

At Peaky Digital, we’re here to show you how to use Google Ads Scripts to transform your advertising strategies, get better results, and boost your online presence. Reach out to us today, and let’s chat about how our Google Ads services, combined with the magic of scripts, can change the game for your digital marketing.

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