by Natalie Crouch
Aug 23, 2021
10 Top Tips for Creating TikTok Videos
TikTok has shot to the forefront of the social media world in such a short period of time that many are scrambling to come up with their own ‘TikTok Marketing Strategy’. With over 1.2 billion active monthly users worldwide (DataReportal), it’s understandable that many companies are considering expansion onto the platform. Due to its infancy however, there is little concrete knowledge on how to succeed on the platform, but these tips will set you up for success.
As is the case with all social media platforms, consistency is a pillar of a successful social media presence. TikTok marketing is no different, if your business can consistently be providing your community with fresh, new and engaging content they are more likely to strike up a degree of loyalty to your brand.
Quality of content
While you can spend large portions of your day trying to understand the TikTok algorithm, you are better off worrying about components you can control. The visual and audio quality of your videos are aspects you need to ensure are spot on, all the time. Going the extra mile and using equipment such as DSLR Cameras and box lights will really set you apart from your competitors.
Keep it short
Despite the recent update implementing 3-minute videos into TikTok, the shorter format is still definitely the sweetest. When devising your TikTok marketing strategy, you need to consider if you can fit your message into a 30-second video. The average time spent in one session on TikTok is 10 minutes and 51 seconds, so it is critical that your message is clear, should you appear on the consumers For You Page (Also known as, FYP).
Hook them in at the beginning
You wouldn’t try to catch a fish without any bait, and you shouldn’t start a TikTok video without a sumptuous and enticing beginning. Average watch time is an aspect that can fluctuate a lot, while it is thought that in the space of 3 seconds the average TikTok viewer has decided whether they’ll carry on watching. So it is crucial you give them a reason to stick around.
Consider doing what’s trending
Utilising not only trending sounds but trending challenges can sometimes result in some serious exposure. However, you have to do it right. Approach your TikTok Challenge with the same amount of creativity and originality as you would anything else. You’ve got to think, what is going to make us stand out?
Don’t be afraid to do something new
Consider the concept of A/B testing, but with TikTok videos. You do not want to stagnate, which will in turn result in your viewers/followers losing interest. Maintaining a level of excitement with your videos will give you the best chance at slingshotting your profile onto the FYP.
If you considered posting a video without hashtags you’re either certain your video is certified viral material or you’re completely new to the platform. Relevant hashtags posted in the caption of your video will help connect your video with those who would be interested in it.
Originality is key
You will see little to no growth unless you offer a new and original take on a trend. So it is vital that if incorporated into your TikTok marketing strategy is the use of trending challenges, that you bring a fresh take on the trend.
While it may seem like a very obvious thing to do, checking your video and profile analytics can prove hugely beneficial and be the difference between a successful TikTok marketing campaign and a not-so-successful one. Simple observations such as seeing what time your followers are most active can improve the performance of your videos.
A trick of the trade for those with account followings over 1,000 (as it is the point you unlock the LIVE feature) is to open the Live tab and it will give you the number of followers of yours that are on the app at that very moment.
Interact with comments
Interacting with comments left on your videos is one of the easiest ways to drive traffic to your video/profile. Engagement is the name of the game as it is in all social media, so trying to converse with the people leaving comments gives them a reason to come back and view your video/profile.
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