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Amazon Marketing

A next-generation marketing platform with bags of potential for your eCommerce business.

There are over

150m

Amazon Prime Subscribers

Amazon Marketing Overview

Promote your products to a vast target audience with high purchasing intent using Amazon Advertising.

We also offer bespoke eCommerce marketing support, to ensure your business is getting the most from online retail.

Considered to be a next-generation marketing platform, Amazon Advertising is very firmly in the here and now and has solidified its place as an effective marketing channel.

For existing sellers on Amazon or those looking to get started, Amazon Marketing Services offer an additional way to grow the business, stand out against competitors, drive relevant traffic, boost brand awareness and increase sales. 

Our strategic approach to Amazon Advertising helps sellers identify their target audience, uncover the most profitable areas to promote products and deliver targeted campaigns that will engage buyers on their journey to completing a transaction. All while using data-driven insights to direct our decisions.

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Our Strategy

Place Your Products In the Right Place At the Right Time, Every time.

Make it as simple as possible for people to purchase your products.

Extend your reach beyond organic product listings and strategically place your items in the areas where they’re known to be searched for. Amazon Advertising gives you full control of where your products are shown – discover the potential of increased brand exposure and product placement.

Complete Control with a Pay Per Click Approach

Advertisement on Amazon is conducted on a cost-per-click model in line with PPC marketing practices. Apply budgets and control bids across a variety of advertising formats – only pay for the placements that best suit your brand.

Structured for Success with Amazon SEO 

Guided by Amazon’s own SEO insights, campaigns and adverts are created and tailored to work in line with the platform. Today, more product searches are started directly on Amazon than on Google. This makes Amazon the number 1 product search engine on the internet.

Need more info? Read the blog: how can advertising on Amazon enhance your business?

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What We Offer

People are searching for what you have to sell. The problem is that if they don’t find you they can’t buy from you… and that’s costing you money (and a heap of frustration).

Amazon Advertising Strategy

Set yourself up for success with an Amazon Advertising strategy. Industry, competitor and keyword research will be a key feature in using informed decisions to develop an effective plan of action.

Campaign Creation & Implementation

Campaigns will be structured to promote products in a functional format where budget and return on ad spend work hand in hand.

Improve Organic Visibility

Paid efforts also positively impact your organic position on Amazon. Reach wider audiences and encourage users back again and again.

Maximising Amazon’s Advertising Options

Amazon provides a variety of advertising methods. Sponsored listings will promote products in profitable places where your organic listings have a weaker presence. Make the most out of what Amazon has to offer and get ahead of your competition.

Keyword Research

Product insights and wider keyword research ensures adverts are targeting the most searched for terms within your target audience. Regular research and analysis of search terms will influence opportunity spotting, placing your products in the right place, at the right time.

A/B Testing

We always test our actions to repeatedly develop and optimise campaigns. By using A/B testing this certifies that we will get the most of the content we are creating.

Reporting & Insights

Detailed reporting is regularly provided and insights are then feedback into our strategy. We’re always striving to stay one step ahead.

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