The Cornish Cheese Company had not used paid advertising within their marketing strategy prior to getting in touch with Peaky Digital. Upon an initial discussion, we established a focus for the campaigns and initial areas to test performance for within our PPC advertising.

Once a clear strategy was determined, we began our research to identify keyword themes that would be beneficial to experiment with upon the campaign build. We then used this information to create tailored search campaigns alongside a shopping campaign, utilising a mixture of generic and branded keywords.