The Cornish Cheese Company offers a selection of multi-award-winning Cornish cheese made at a family-run dairy located in Liskeard. With a primary focus on pushing products during their peak Christmas season, The Cornish Cheese Company aimed to reach a larger audience using creative PPC campaigns in order to drive total sales.
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The Cornish Cheese Company had not used paid advertising within their marketing strategy prior to getting in touch with Peaky Digital. Upon an initial discussion, we established a focus for the campaigns and initial areas to test performance for within our PPC advertising.
Once a clear strategy was determined, we began our research to identify keyword themes that would be beneficial to experiment with upon the campaign build. We then used this information to create tailored search campaigns alongside a shopping campaign, utilising a mixture of generic and branded keywords.
Throughout the peak period for The Cornish Cheese Company, Paid Search generated a ROAS of 8.72 from a conversion rate of 6.75%.
conversion rate from search campaigns
return on ad spend
conversion rate from shopping campaign
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