Salt Flats - Peaky Digital

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Salt Flats

Driving performance using professional PPC support

Transactions

71.30%

increase in online transactions

The Challenge

Urban motorcycle brand, Salt Flats, approached us following a Summer of strong results through Google Ads. Despite the recent positive results, Salt Flats has the ambition to drive performance even further through professional PPC support.

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Salt Flats

Our Strategy

Reviewing the current PPC approach, we initially conducted an account audit, initial research and strategy to drive brand awareness and increase online sales. Using our initial findings, we then optimised the PPC account and campaign structure, building upon the current performance in order to take it to the next level.

The Results

Through our PPC audit, research and strategy, we were able to increase conversions by 71.30%, which in turn generated a 28.46% improvement in revenue. Overall people visiting the website rose by 23.09%, benefitted from a 31.79% increase in search impression share.

71.30%

increase in online transactions

28.46%

rise in revenue

117.82%

more people clicking through to the website

31.79%

growth in search impression share

39.03%

increase in ecommerce conversion rate

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