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Friendinabox

With letterbox gifts seeing a huge trending growth in search volume over the past year, Friedinabox approached us to grow their PPC campaign and capitalise on the growth in popularity.

Google Shopping

3.67%

Increase In Conversion Rate

The Challenge

‘A little thoughtfulness goes a long way’ is the ethos of personalised letterbox gift service, Friendinabox. Delivering small, thoughtful gifts for every friendship occasion, Friendinabox lets you make an impact in today’s world of electronic messaging.

With letterbox gifts seeing a huge trending growth in search volume over the past year, Friedinabox approached us to grow their PPC campaign and capitalise on the growth in popularity. They wanted a campaign that would help them drive targeted traffic to site and cut through the noise of competitors online.

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Services Provided

Friendinabox PPC

Our Strategy

Friendinabox’s signature gifts are eye-catching blue boxes, emboldened with a nostalgic ‘stamp’, making them a stand out product in Google’s shopping feed. As an ecommerce website, we knew that Friendinabox would benefit from a Google Shopping campaign – delivering low-cost clicks and driving traffic from highly qualified users. Google Shopping’s visual adverts and product presentation ensures that users arriving on site are already aware of key decision-drivers like appearance and price of product, increasing conversion opportunity. 

Our team set-up Friendinabox’s Google Merchant Centre and shopping feed, before creating a campaign. We identified high priority products, splitting campaigns to upweight budgets to these.

Areas of the country were in lockdown, making Friendinabox’s products more meaningful to key demographics. We targeted these areas, delivering product impressions to users searching for a gift to send to friends.

The Results

We pride ourselves on working exhaustively to a set of clearly defined values. These values are established and delivered by our passionate team in every aspect of the work we do.

£4.62

Cost Per Conversion

3.67%

Google Shopping Conversion Rate

24%

Impression Market Share Across Keywords

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