‘A little thoughtfulness goes a long way’ is the ethos of the personalised letterbox gift service, Friendinabox. Delivering small, thoughtful gifts for every friendship occasion, Friendinabox lets you make an impact in today’s world of electronic messaging.
With letterbox gifts seeing a huge trending growth in search volume over the past year, Friedinabox approached us to grow their PPC campaign and capitalise on the growth in popularity. They wanted a campaign that would help them drive targeted traffic to the site and cut through the noise of competitors online.
Friendinabox’s signature gifts are eye-catching blue boxes, emboldened with a nostalgic ‘stamp’, making them a stand-out product in Google’s shopping feed. As an ecommerce website, we knew that Friendinabox would benefit from a Google Shopping campaign – delivering low-cost clicks and driving traffic from highly qualified users. Google Shopping’s visual adverts and product presentation ensure that users arriving on site are already aware of key decision drivers like appearance and price of product, increasing conversion opportunity.
Our team set-up Friendinabox’s Google Merchant Centre and shopping feed, before creating a campaign. We identified high-priority products, splitting campaigns to upweight budgets to these.
Areas of the country were in lockdown, making Friendinabox’s products more meaningful to key demographics. We targeted these areas, delivering product impressions to users searching for a gift to send to friends.
Through our personalised PPC strategy, we were able to increase cost per conversion by £4.62 and increase impression market share by 24% across our chosen keywords. Overall, these PPC campaigns generated an increase in conversion rates by 3.67% on google shopping for Friend in a Box.
Cost Per Conversion
Google Shopping Conversion Rate
Impression Market Share Across Keywords
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