Friendinabox’s signature gifts are eye-catching blue boxes, emboldened with a nostalgic ‘stamp’, making them a stand-out product in Google’s shopping feed. As an ecommerce website, we knew that Friendinabox would benefit from a Google Shopping campaign – delivering low-cost clicks and driving traffic from highly qualified users. Google Shopping’s visual adverts and product presentation ensure that users arriving on site are already aware of key decision drivers like appearance and price of product, increasing conversion opportunity. 

Our team set-up Friendinabox’s Google Merchant Centre and shopping feed, before creating a campaign. We identified high-priority products, splitting campaigns to upweight budgets to these.

Areas of the country were in lockdown, making Friendinabox’s products more meaningful to key demographics. We targeted these areas, delivering product impressions to users searching for a gift to send to friends.