La Pochette | Case Studies | Peaky Digital

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La Pochette

Immediate impact through PPC activity

PPC

38.53%

Increase in e-commerce conversion rate

The Challenge

Eagerly wanting to share their innovative creations with the fitness and lifestyle community, La Pochette got in touch with Peaky Digital with the aim to make an immediate impact through their PPC activity.

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Services Provided

La Pochette

Our Strategy

La Pochette had a clear customer persona and target market. Taking their pre-existing insights, we created a new strategy, starting off with an account audit to analyse any initial areas that were both profitable and had strong rates of conversion. From here, we conducted additional keyword research to identify new keyword themes and opportunity areas. These were then used to create tailored search campaigns consisting of Exact & Phrase match ad groups. Being an ecommerce based brand, we also restructured the account with optimised Shopping campaigns, promoting specific product ranges in an appealing visual format.

 

Based on the results attained, we refined the campaign and distributed the budget to accommodate the best performing areas.

The Results

Building upon their previous PPC activity, Paid Search experienced a 507.11% increase in revenue, 525.93% rise in transactions, 38.53% growth in their e-commerce conversion rate and a 418.31% increase in Search Impression Share.

525.93%

Increase In Conversions

507.11%

Increase In Revenue

418.31%

Increase In Visibility Through Search Impression Share

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