La Pochette had a clear customer persona and target market. Taking their pre-existing insights, we created a new strategy, starting off with an account audit to analyse any initial areas that were both profitable and had strong rates of conversion. From here, we conducted additional keyword research to identify new keyword themes and opportunity areas. These were then used to create tailored search campaigns consisting of Exact & Phrase match ad groups. Being an ecommerce based brand, we also restructured the account with optimised Shopping campaigns, promoting specific product ranges in an appealing visual format.

Based on the results attained, we refined the campaign and distributed the budget to accommodate the best-performing areas.