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ILG UK

Elevating the digital presence of a global B2B business with a multi-channel approach

SEO

31.39%

increase in organic conversion rate

The Challenge

How do you help global delivery and fulfilment experts fulfil their digital potential? 

ILG came to us with the desire to get more relevant, higher-quality enquiries everywhere they appear online. As a B2B business already partnered with some globally recognised brands, this was a meaty challenge.

We couldn’t wait to deliver the goods.

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Services Provided

ILG UK

Our Strategy

Our onboarding process with ILG involved a great deal of communication and a whole lot of strategising. Once we were familiar with their brand identity and the ins and outs of their existing digital presence, we put together an omnichannel marketing strategy covering SEO, PPC and paid social media.

 

PPC : 

ILG had previously run PPC campaigns on both Google Ads and Microsoft Ads meaning that there was a great deal of data to explore. By starting with a full account analysis we gained valuable insights to inform our marketing plan.

After studying this information we put together our initial ideas and conducted keyword research to identify both new opportunities and existing themes that could be expanded with fresh keywords. 

Using this information we optimised all existing campaigns on both Google ads and Microsoft ads, built new granular search campaigns focusing on generic keywords and added new keyword themes to existing campaigns.  

 

SEO: 

We put together a robust strategy to help take ILG’s presence through search to the next level. Comprehensive technical and content analyses highlighted the gaps to fill, and we got to work on plugging them.

Whether through producing highly targeted blog content or fixing technical mishaps that had gone unnoticed, nothing escaped our fine-toothed comb as we sought to set ILG apart from their organic competitors.

 

Paid Social: 

As a B2B company, we saw great potential for ILG to advertise on LinkedIn to build brand awareness in target fulfilment areas and deliver new, high-quality business leads. After analysing their goals, target audience and what was happening in the wider industry, we created a comprehensive LinkedIn strategy that nurtured leads at every stage of the funnel. 

We introduced a number of highly targeted campaigns that focused on the individual sector, business size and job functionality. We utilised stand-out graphics and imagery to set ILG aside from their competitors and make their creatives stand out from the rest.

ILG UK

“After just a few months, Peaky are already making a positive impact on our website and B2B campaigns. Good to be working with such a friendly, bright and confident bunch! And looking forward to sharing plenty more success in the future.”

Andy Marketing Director, ILG

The Results

PPC:
In the first 6-months of running PPC with us, 28% of ILG’s website users were generated through PPC. Through granular targeting and appropriate optimisation, ILG also saw a 193.45% increase in conversions along with a 47.96% drop in cost per acquisition.

SEO:
After 6 months of working with ILG, their engagement through organic search improved greatly. Conversion rate up 31.39%, average session duration up 39.62% and 190 new ranking keywords – not a bad day at the office!

Paid Social:
Since launching paid social media with us, 9.39% of ILG’s website traffic has been generated through LinkedIn - resulting in 4,338 website sessions alone. The average cost per impression across their campaigns has decreased by 33%, while the average cost per click was 66% lower than the industry average.

193%

increase in conversions from PPC

47.96%

drop in CPA through PPC

190

new organic keywords

31.39%

increase in organic conversion rate

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