Taking Good O’s brand positioning and target market into account, we set to work by identifying the most advantageous keyword themes to use in promoting their brand-new guilt-free snack. The level of competition anticipated cost per click to maintain top positions and search term trends were crucial in guiding our strategy. Once we had the foundations in place, we began by targeting relevant audiences through both paid search and shopping campaigns. To enhance our search campaigns, in particular, we incorporated a variety of extensions including price and promotion to encourage people to purchase a box of their tasty high protein, low carb deliciousness.

Based on the results attained, we refined the campaign and distributed the budget to accommodate the best-performing areas.