Designed to enhance the training process between dogs and their owners, Gencon provides one of the simplest and most effective headcollars on the market. With a unique UK-patented technology, Gencon leads the way in dog training and obedience.
Gencon originally approached us for an all-in-one solution to marketing their All-in-1 headcollars. They wanted us to increase brand awareness and drive revenue across a variety of platforms, with a comprehensive strategy that incorporated PPC, SEO, social media & email marketing.
Gencon has since been working with Peaky Digital’s marketing specialists in all areas of their digital marketing, going from strength to strength across their channels.
Gencon’s original digital strategy incorporated touchpoints across a variety of platforms. Awareness, consideration and conversion are all key parts of the customer journey for eCommerce businesses, and we made sure to craft an approach that covered each part of the buyer funnel.
A Google Shopping and Search PPC campaign targeted users searching for Gencon’s keywords, whilst an SEO strategy took in the scope of the brand’s performance online, outlining activity that covered on-page elements, technical optimisation, content marketing and link building.
Working to improve Gencon’s social media engagement, we ran a full tracking review and setup of CAPI. We took a data-led approach to restructure their existing paid campaigns and creating new ones, while our organic social media shifted its focus from sales to community building and management. We did this through an added emphasis on user-generated content and by setting up a community page on Facebook that capitalised on their brand loyalty.
Peaky Social’s Team worked to create redesigned social media templates, including high-quality video assets, that gave their social platforms a more cohesive feel whilst tapping into dog lovers’ preferences and improving their brand awareness. Focusing on Instagram the team combined visual appeal with ease of purchase to help improve social media engagement and sales together.
We have worked with Peaky Digital for 8 months and they have made a very positive impact on our business, from developing an initial digital marketing strategy through to its ongoing execution. Plans are well thought out, relevant and the communication is clear. The results are clear to see in our top-line sales which have increased significantly in a very cost-effective manner.
Our multichannel digital strategy helped take Gencon to the next level, with a cross-channel success that strengthened its digital presence and position.
Increase in direct revenue from organic social
Increase in Transactions
Increase in Conversions
increase in engagement
increase in followers
increase in ROAS
Decrease in CPA
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