Little Star Jewellery

PPC Case Study

THE CHALLENGE:

Little Star Jewellery approached Peaky Digital after having several bad experiences with other digital agencies. They were fed up of paying huge management fees for little return. Little Star Jewellery were looking for an agency to manage their PPC and Google Shopping whilst consulting on other channels such as SEO and social media.

THE STRATEGY:

  • Keyword research identified opportunities to increase market share for top selling products
  • Support on meta data optimisation applied the target keywords to title tags, meta descriptions and headings
  • A range of seasonal audience-led campaigns were set up in order to take advantage of seasonal search traffic such as targeting mother’s day, father’s day etc.
  • Implemented callout extensions for PPC ads and upgraded the site links to enhanced site link extensions, increasing the click through rate and keeping the cost per click down
  • Optimised PPC campaign by device and time to increase quality score and conversions
  • Optimised campaign structure to allow us to segment by product and reach a more targeted audience
  • Optimised Google Shopping campaign to filter by product category and best selling products

THE RESULTS:

98%

Increase in Click Through Rate

242%

 Increase in Google Shopping conversion rate

104%

Increase in website traffic

27%

Decrease in Remarketing CPC

“We’ve had fingers burned with previous providers, who quite honestly do not take the time to work with you and understand your needs. Instead they just take money for old rope.
I could not recommend Peaky Digital enough, for straight forward, sound advice. Thank you….”
Vicky Leyshon
Little star jewellery 

It’s time to scale new heights with your business.

Get your free PPC Assessment from Peaky Digital.