Petra Palumbo | Case Studies | Peaky Digital

Back To All Case Studies

Petra Palumbo

A successful social campaign.

Overview

27.4%

increase in revenue

The Challenge

Sustainable homeware with a difference, Petra Palumbo create designer interior products that bring nostalgic and contemporary trends together with a twist. Petra Palumbo strong believe that there’s no wrong way to style a home, so they bring an eclectic mix of patterns and collections to homeowners – all whilst ensuring the smallest possible impact to the earth.

Petra Palumbo partnered with us to deliver a social strategy and paid social campaign that would help them reach new audiences and drive sales to their shop. With a focus on key products such as their delicately-detailed Delft tiles, Petra Palumbo wanted to find new customers and leverage Social Media as a revenue-driving platform.

Share Case Study

Services Provided

Our Strategy

We looked to create campaigns that aligned with each point of the customer funnel – awareness, consideration and purchase. A page likes campaign allowed us to bring Petra Palumbo’s content in front of a number of new audiences, filling a funnel of users who could then be targeted. Prospecting adverts found users who matched her key audience demographics, and a re-marketing campaign nudged audiences through to a final conversion.

We guided key customer decisions, such as offers, to ensure the brand’s content had a compelling hook for purchase.

Petra Palumbo

As a small business owner who depends on paid ads via social media to drive sales and interest, Peaky has been instrumental in our growth. We love working with them too, they are all lovely, efficient, strategic and forward-thinking.

The Results

We pride ourselves on working exhaustively to a set of clearly defined values. These values are established and delivered by our passionate team in every aspect of the work we do.

3.8%

Increased conversion rate

15.5%

Increase in engaged users

Get A Free Website Audit

We’ll analyse your website and send you FREE report including 5 actionable tips to help improve your Google rankings.
  • This field is for validation purposes and should be left unchanged.

Case Studies —

Related Case Studies

View All Case Studies