Back To All Case Studies

Andrew Chell Premier Student Homes

Driving performance using professional PPC and SEO support



Increase in YOY PPC Conversions

The Challenge

Andrew Chell Premier Student Homes offers high-quality accommodation in Loughborough to provide an enjoyable housing experience for students at the nearby university. With a focus on increasing enquiries throughout the business’s peak period, Andrew has been keen to reach a wider audience and enhance their website experience with an SEO and PPC strategy curated by our team. 

Share Case Study

Andrew Chell Premier Student Homes

Our Strategy

With a focus on building brand awareness and optimising existing pages on the website, we built a tailored SEO strategy in order to increase traffic and improve overall user experience. Our activity focused on increasing awareness through a PR campaign designed to build a backlink presence, alongside technical optimisation and keyword-rich content creation.

Andrew Chell had previously run PPC campaigns and approached Peaky Digital with the aim of securing bookings for all of his available student houses. We started with an account analysis to explore previous customer insights and view the most successful campaign elements. Once we had gathered this information we conducted our own research to identify new keyword themes and areas that we wanted to build on and experiment with. 

After our initial research, we used the information gathered to build tailored search campaigns focusing on generic keywords related to their business offerings.

The Results

Through our personalised optimisation and tailored campaigns, we were able to significantly increase enquiries and overall bookings for Andrew Chell’s student homes. Organic search saw an increase of 13.96% in users when looking at YoY data, alongside a 113.65% increase in goal conversions.

Paid search saw an increase of 163.33% in goal conversions when looking at year-on-year data, alongside a 103.75% increase in the number of users visiting the website during the business’s peak period.


increase in users from SEO


increase in goal completions from PPC


increase in goal completions from SEO


increase in users from PPC

Ready to unleash your brand's capabilities in 2024?

Brand awareness, business growth or a bigger and better ROI, our team of digital specialists are here to help you get the most from your brand. Let's start a new partnership today.

  • To find out more, please visit our privacy page.

  • This field is for validation purposes and should be left unchanged.

Case Studies —

Related Case Studies

View All Case Studies

Trent College

Assisting Trent College in boosting both awareness and enquiries through PPC

View Case Study



Reduction in cost per conversion