Trent College is an independent day and boarding school based in Nottingham that caters for boys and girls aged up to 18. They consulted the team at Peaky Digital to assist them in boosting both awareness and the number of enquiries they were receiving through PPC.
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Having already experimented with Google Ads, we started with an account analysis to make the most of their pre-existing insights. Following our analysis we began our own research to identify new opportunities and campaign ideas. These ideas were used to create several tailored search campaigns targeting those looking for independent schools, sixth forms and nurseries both nationally and locally.
Since starting work with Trent College at the end of 2020, we have continually experimented with ad copy, keywords and bid strategies to get the very best results for them.
When we look at the data just before we started working with Trent College and compare Q3 of 2020 to Q3 of 2021, we can see that the CPA has reduced by an amazing 91.16%. The CTR now sits at around 15% showing that we have vastly improved ad relevance with the cost per click also reducing by 44.59% year on year.
Reduction In CPA
Click Through Rate
Reduction In Cost Per Conversion
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