Conversion Rate Optimisation (CRO) is the process of improving the percentage of visitors who complete the desired goal on your website.


Our CRO services provide measurable improvements to your key website metrics, help you gather continuous learning about your customer behaviour, helping to inform your digital strategy.

Peaky Digital provide measurable improvements to your key website metrics, helping you to gather continuous learning about your customer behaviour.

Why is CRO important for your business?


  • Better ROI – improving conversion metrics will deliver better ROI across all of your marketing channels

  • Cost-effective – converting more current visitors is cheaper than acquiring new visitors

  • More repeat custom – Make a website users love and they’ll come back, time and again

  • Split test new initiatives

  • Ongoing value – Improve your conversion metrics today, reap the rewards for years to come

  • Limitless potential – As trends and technologies change, the ability to convert more users increases, meaning there’s always room for improvement

See Our Results For Yourself

Call Tracking


User Testing

A/B Testing

Google Analytics

Get a free CRO audit to see how your site is measuring up.

We’ll send the results to you absolutely free and perhaps we can have a chat about how we can help your business reach new heights.


Peaky Digital Names Animal Charity Of The Year

We’re delighted to announce that we’ll be partnering with two animal organisations as our charities of the year - Last Chance Hotel, in Cornwall, and Leicester Animal Aid, in Leicester. We’ll be helping both charities out with a range of digital services throughout...

Mapping Your Customer Journey and Optimising Your Conversions

If you haven’t given much thought to customer journey mapping before, you are certainly not alone. A lot of businesses create an entire digital marketing strategy and hope for the best, not realising that mapping your average customer journey is a key part of online...

SEO Year in Review

There’s no denying that 2018 was an incredible year in terms of search engine optimisation. Though there are advancements and changes every year, 2018 really stood out as being a time when search engine optimisation took a huge leap forward. Rather than simply...