Circular&Co. approached Peaky Digital almost two years ago looking for a Paid Search partner to boost their online sales and increase presence across their portfolio of products.
Peaky have been working with the team across Search, Shopping, Display & Youtube to drive sales for their reusable coffee cups, ecopots and their newly launched reusable water bottles, which are amazingly made from 14 single-use bottles!
With a low ROAS and high CPC, the brand’s existing PPC strategy was ineffective in competing against bigger names within their market. Initially, we carried out in-depth keyword research and identified new search term opportunities for campaigns, especially for their smaller product ranges including tidal clocks.
Our team then got to work, setting up exact match and phrase match ad groups within the campaigns, in addition to a Google Shopping campaign that covered their entire product catalogue. By segmenting the campaigns by product type, we were able to upweight the budget to priority products and streamline ROI.
Recently, with the launch of their new water bottle range, we’ve explored more display advertising alongside YouTube placements. The new product launch meant that Circular&Co. Really wanted to boost exposure across the network and get the product in front of more people – especially in the lead up to Christmas with a large gifting market.
We pride ourselves on working exhaustively to a set of clearly defined values. These values are established and delivered by our passionate team in every aspect of the work we do.
decrease in cost per click
increase in market share
of website revenue generated by PPC