St Michaels Resort
Adapting strategies based on industry trends, to increase and maintain bookings throughout the year.
Overview
150%
Increase in revenue driven by PPC YoY
Wildanet
Implementing strategies to maximise site visibility and improve technical health.
Overview
170%
Increase in organic site conversions
The Challenge
Wildanet approached Peaky Digital after general under-performance with their SEO presence. They were looking for a dynamic digital marketing agency that could implement an SEO strategy in-line with their key USP’s to drive results. Focusing on both the technical and content aspects of Search Engine Optimisation.
Key Marketing Challenges
When Wildanet approached us to turn around their SEO performance, we identified the key challenges they were facing as a brand.
National & Local Competition
Wildanet wanted to develop an online presence that instils trust with their audience, all while competing with both local and national companies.
Contractual Influences
Due to the contractual aspect of broadband, Wildanet need to make a lasting impression with their audience to ensure they return when their broadband contract finishes.
Building Awareness
While Wildanet were well known in Cornwall for their consumer products, they wanted to improve awareness of the business broadband products.
Our Strategy
Our experts worked with Wildanet to design and implement a strategy that would maximise site visibility through organic search as well as improve the technical SEO health of their site.
Bringing The Campaign to Life
- Technical Audit – We kicked off by conducting a technical audit in order to identify areas of improvement and create a roadmap to contribute to the site’s overall health.
- Content Audit – Our content audit looked at on-page content found on Wildanet’s website, with a goal of finding areas to improve visibility on SERPs. A key opportunity found from this audit was the creation of a ‘Content Hub’, a collection of short-form, highly informative articles to target snippet sections of SERPs.
- Technical Fixes – Following our technical audit, we were able to target an array of technical aspects to improve site health and contribute to improved ranking on SERPs.
- Optimisation of existing content – Our content audit highlighted underperforming content on the Wildanet page, we added strategic optimisations to give this content an edge.
- Creation of new content – Along with the optimisations of existing content, we also introduced new content to provide their audience with informative, high-value content.
The Results
We pride ourselves on working exhaustively to a set of clearly defined values. These values are established and delivered by our passionate team in every aspect of the work we do, allowing us to achieve the results we strive for. If you want to learn how we can help you reach new peaks, fill out the contact form below!
56%
Increase in organic site traffic
170%
Increase in organic site conversions
48%
Increase in organic engaged sessions
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