Mainbrace
Leveraging best practices and our specialised understanding of the platforms' algorithms, we were able to successfully re-engage Mainbrace's audience while organically increasing their visibility on the platform.
Overview
32%
Increase in profile views over 5 months
The Challenge
Mainbrace approached Peaky Digital seeking support with boosting their presence on Facebook and Instagram. In particular, looking to generate buzz and raise awareness around their presence at local events during the summer months. Their primary objectives centred around increasing their follower count and driving greater engagement.
Key Marketing Challenges
Consistency
The Mainbrace team faced challenges in maintaining a consistent posting schedule across Facebook and Instagram, hindering their reach and negatively impacting their overall presence on the platform.
Cohesivity
This was identified as an area for improvement in Mainbrace’s current content strategy. The absence of a clear structure ran the risk of their audience struggling to connect with their content, potentially affecting the overall perception of the brand’s credibility and trustworthiness.
Community
Mainbrace had an active community, however, the team struggled to respond to these in a timely manner. Therefore, we ensured we considered this when building our strategy.
Our Strategy
Leveraging best practices and our specialised understanding of the platforms’ algorithms, we were able to successfully re-engage Mainbrace’s audience while organically increasing their visibility on the platform.
Bringing The Campaign To Life
- A comprehensive audit of current performance & data-led strategy – our organic social specialists took a deep dive into past performance, industry trends and landscape before crafting a data-led strategy focused primarily on boosting reach and generating engagement.
- Optimising for search – created the foundation for our strategy. This aimed to enhance discoverability around essential terms related to Mainbrace’s products, event locations, and industry
- Consumer-first content – we segmented Mainbrace’s audiences into distinct groups, to create relevant content that not only showcased their products and event presence but also captivated, entertained, motivated, and inspired the consumer.
- Focus on community – we dedicated time to actively engage with Mainbrace’s supporters, customers, and brand partners. This strategic approach allowed us to deepen the sense of appreciation and value among their audience, in turn, increasing engagement.
The Results
We pride ourselves on working exhaustively to a set of clearly defined values. These values are established and delivered by our passionate team in every aspect of the work we do, allowing us to achieve the results we strive for. If you want to learn how we can help you reach new peaks, fill out the contact form below!
2%
Increase in Instagram following over 5 months
32%
Increase in profile views over 5 months
56%
Increase in engagement across Facebook & Instagram over 5 months
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