HEALEY’S CYDER

CASE STUDY

THE CHALLENGE:

Healey’s Cyder Farm approached Peaky Digital in order to increase their overall online presence, and drive footfall to their Cornwall attraction through ranking for keyword such as ‘things to do in cornwall.

THE STRATEGY:

We carried out extensive keyword research in order to find out what people were searching for as well as the competition of the keywords.

We came up with keywords that we needed Healeys to rank for, along with where they were currently ranking so we could track our progress. We created an in-depth strategy, looking at current demographics and how customers were engaging with the website.

The strategy was built upon three core pillars: content, outreach and citation.

THE RESULTS:

20%

Increase in Footfall To Farm

32%

Increase In Organic Traffic

79%

Increase In Blog Traffic

386%

Increase In Keyword Rankings

21%

Increase in Time Spent On Page

“Peaky Digital conducted an insightful review of our digital activities, highlighting significant opportunities, and a clear path to achieving our goals. We look forward to working with Natalie and Peaky Digital to improve rankings, online visibility and ultimately customers through the doors!”

Joe Healey, Commercial Director

Healeys Cornish Cyder Farm

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