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A Next Generation Marketing Platform

Amazon sells more or less everything and it was just a matter of time before they launched an advertising platform as well. Although in the US this has been around for a while now, for the UK and Europe, the launch of Amazon Marketing Services (AMS) is much more recent.

Amazon Marketing Services (AMS) offers effective tools to help vendors stand out against their competitors and drive traffic to product detail pages and branded pages.

The primary benefit of using AMS is that it gives sellers/advertisers a direct opportunity to get their products and brand in front of additional in-market shoppers on Amazon.com.

Specifically, the ability to target individual product detail pages gives sellers an opportunity to introduce their products directly alongside competitor products when consumers are at the last stage prior to conversion.

Amazon Sponsored Product Ads

Amazon Headline Search Ads

Amazon Product Display Ads

Amazon Organic SEO Promotion

Amazon SEO

Optimising keywords, product descriptions and the performance of a product or a product page to improve the organic ranking in the Amazon search.

Search Engine Optimisation (SEO) is one of the best-known methods of online marketing. SEO helps you to appear as high as possible in the search results for specific queries. Today, more product searches are started directly on Amazon than on Google. This makes Amazon the number 1 product search engine on the internet.

Making sure your own products rank high on Amazon is all the more critical. As a result, Amazon SEO is one of the most essential elements in an Amazon marketing strategy.

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Amazon Advertising

Various Amazon advertising formats and promotions to endorse brands or individual products. Advertisement on Amazon is usually worked on a cost-per-click model. Depending on the format, advertising takes place directly on Amazon or other websites or platforms.

Various types of ads can be displayed in search results and on product pages of the Amazon website by using Amazon Marketing Services (AMS). These adverts link to product pages or other landing pages within Amazon.

AMS offers three different advertising formats: Sponsored Products, Headline Search Ads, and Product Display Ads. Vendors can use any of these formats if they have an AMS account. So far, sellers are limited to Sponsored Products and Headline Search Ads — these tools can be accessed directly through the Seller Central account.

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