SOCIAL MEDIA TRAINING COURSE

Why Learn Social Media With Peaky Digital?

 

Want to make social media work for your business? Our social media courses will give you the knowledge and tools you need to use social media successfully.

From the simple basics of Facebook and Twitter through to the more advanced stages of social media monitoring and insight, we’ll show you why social media is so powerful.

We’ll help you get to grips with social media and discuss why it is so successful and what you can do to harness it, exploit it and enjoy it; helping you gain the confidence to create your own social media strategy. We also take an in-depth look at social media monitoring, engagement and analytics tools, and show you how to gather valuable insight to feed back into your campaigns.

Why Use Social Media?

The why is just as important as the how – if you know WHY your users are there on Twitter, Instagram or LinkedIn, you can solve their problem more easily and drive sales.

Measure Your Impact

Most platforms offer great analytics and insights to help you gauge your impact and success. Learn how to access and apply these metrics efficiently.

Choosing Your Platform

You don’t need to be on every platform, and choosing where to focus your efforts could have a huge difference on your impact. Learn how to nuance your approach on each platform.

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What will I learn?

Upon completion of this course you’ll have gained the skills to:

  • What is social media is and how to use the various channels for your business
  • How to create and implement a social media strategy
  • How social media fits in to your digital marketing strategy
  • Brand reputation management

Why should I take this course?

This course helps you to set up goals, build segments and custom reports. You will develop a better understanding of what the numbers actually mean and how to pinpoint those valuable ‘actionable insights’ to help improve your business.

If you want to use your own data, it is key you have conversions set up in your analytics account before signing up to this course (as the majority of the analysis will be based on your conversions). If you do not have a suitable account to use, we can lend you a test account for the day.

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