Why Learn PPC And Google AdWords With Peaky Digital?


Google AdWords is a high converting advertising channel that no online business can afford to run inefficiently. Let us show you how to take control of your accounts on our Google AdWords training courses. Our Pay Per Click training courses are designed to enhance your knowledge of Google AdWords and other pay per click techniques, in order to provide you with the confidence and tools to improve the performance of your own PPC campaigns.  Whether you are totally new to Pay Per Click or are quite comfortable handling your own campaigns, our PPC training will give you the knowledge and confidence to take that important next step.

As a Google AdWords certified partner we’ll share our hints and tips to ensure your paid search activity is achieving the maximum return on investment.

We’ll introduce the fundamentals of Google AdWords and show you how to create efficient, well-structured campaigns. Depending on your requirements you can take your knowledge to the next level and we’ll explore the advanced techniques for developing high impact AdWords campaigns to effectively expand your account.

We can also offer training on search, display, remarketing and advanced campaign options such as RLSA, product listings ads, dynamics search ads and Google Shopping.

Our Google AdWords course covers the key elements to help you get the most from AdWords and pay-per-click ads. We’ll share best practice, talk through keyword methodology, how to write great ad copy, improve quality score, ad extensions, optimisation tips and much more. By the end of the course you will have the ability to set up and launch campaigns, and be confident to run these campaigns based on your business goals.

Understand Your Data

Learn how to read your reporting accurately and spend your advertising budget effectively, every time.

Create Laser-Focussed Campaigns

Use keyword research and understand how bidding works in order to create campaigns that pinpoint your potential clients’ search activity and save money.


Take your campaigns to the next level by finding how to adjust and focus your ads regularly in order to take advantage of changing bid prices, seasonal search activity and more.

Get The Full Details About This Course

What will I learn?

By the end of this course you’ll have gained the skills to:

  • Understand the terminology and mechanics of how the bidding auction works
  • Create campaigns and ad groups with a full understanding of the different settings and keyword match types
  • Write compelling ad copy and implement all basic ad extensions to your disposal
  • Set up tracking through the use of the Google conversion pixel
  • Pull reports and execute standard optimisation techniques in order to improve the performance of a campaign i.e. keyword mining and bid adjustments

Why should I take this course?

Our Google AdWords course is aimed at professionals looking to improve their understanding of PPC and AdWords. You may be looking to increase your knowledge so you can work better with your agency, or you may be directly responsible for running your own in-house campaigns and looking to improve their performance.

Gain Confidence In These Aspects of PPC And More

  • Introduction to Google AdWords/PPC

  • Terminology explanation

  • What is quality score

  • How to improve quality score

  • Using keyword planner

  • Match types

  • Negative keywords

  • Account structure

  • Settings and reporting goals

  • Campaign settings

  • Ad extensions

  • Reviews and stars

  • Introduction to creating and testing Landing pages

  • Using the AdWords dashboard

  • Practical session on creating ads and ad extensions

  • How to write great ad copy

  • Tracking conversions

  • Linking accounts

  • Optimisation

  • Defining strategy

“We wanted to manage our campaigns in-house but needed to brush up on our skills. Peaky Digital were fab at tailoring a course for a our needs and are always there for ongoing support.”

On The Day

Our PPC training course provides you with an excellent foundation. If you have limited or no experience of PPC, our course will allow you to learn all the skills you need to hit the ground running.

Courses run from 9am to 4pm, with breaks for coffee and a “working lunch”. Our goal is to cover as much ground as possible in a balanced and straightforward way that encourages retention and fosters confidence.

How, Where and When?

We schedule all training to suit you and your business. Training is delivered in person at your office, at our offices in Nottingham or Cornwall, or via video conferencing.

£300 + VAT per place

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