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PAY PER CLICK TRAINING COURSE

Drive immediate, targeted traffic to your site – without spending inefficiently. Take control of your account and drive ROI with our Adwords course.

Understand Your Data

Learn how to analyse your reporting accurately and spend your advertising budget effectively, every time.

Create Laser-Focussed Campaigns

Use keyword research and understand bidding strategies in order to create campaigns that pinpoint your potential clients’ search activity and drive ROI.

Optimisation

Take your campaigns to the next level by finding how to adjust and focus your ads regularly in order to take advantage of relevant audiences, high-performing devices, seasonal search activity and more.

Get The Full Details About This Course


    PPC TRAINING COURSE OVERVIEW

    Our 1-day PPC training course will help you turn Adwords into a high-converting advertising that drives ROI. Our Pay Per Click training courses are designed to enhance your knowledge of Google AdWords and other pay per click techniques, in order to provide you with the confidence and tools to improve the performance of your own PPC campaigns.  Whether you are totally new to Pay Per Click or are quite comfortable handling your own campaigns, our PPC training will give you the knowledge and confidence to take that important next step.

    Our Google AdWords course covers the key elements to help you get the most from AdWords and pay-per-click ads. We’ll share best practice, talk through keyword methodology, how to write great ad copy, improve quality score, ad extensions, optimisation tips and much more. By the end of the course you will have the ability to set up and launch campaigns, and be confident to run these campaigns based on your business goals.

    Our PPC course runs from 9am to 4pm, with breaks for coffee and a ‘working lunch’. Our goal is to cover as much ground as possible in a balanced and straightforward way that encourages retention and increases confidence. Training is delivered in person at your office or via video conferencing.

    PPC COURSE TOPICS

    Our 1-day PPC course is a comprehensive training session that includes the following topics:

    • What is Pay Per Click?
    • Introduction to the Adwords platform
    • Navigating the Adwords dashboard
    • Using Keyword Planner
    • Keyword match types, search terms and negatives 
    • Improving quality score
    • Account structure and campaign settings
    • KPI’s and goal tracking
    • Ad formats 
    • Writing ad copy for success
    • Ad extensions
    • Testing and optimising landing pages
    • Optimisation and bidding 
    • Long-term strategies for defined success

    Our tailored PPC training can benefit everyone! Our 1-day PPC course it aimed at:


    Business owners who want to drive ROI from a powerful marketing channel


    Individuals
    who have a keen interest in digital


    In-House teams
    who want the knowledge to set-up and manage their own PPC campaigns


    Freelance digital marketers
    looking to expand their skillset


    Website owners
    looking to drive immediate traffic to their site

    WHAT TO EXPECT FROM YOUR PPC TRAINING

    Our specialist team deliver a PPC course that will drive real results for your business. With your skilled training you can expect:

    Long Term Strategy: The value of our course extends far-past your current marketing activity. Learn how to apply your knowledge into a roadmap for future success.

    Mixed Learning Styles: audio, visual, kinaesthetic – we cater to all learning types with a mixture of presentation, discussion and practical activities that give you hands-on Adwords experience.

    Relevant Analysis: each PPC course is tailored to your unique business. That means the examples, keyword research and advert copy recommendations will all be entirely relevant to your goals.

    Audience Insights: gain a solid understanding of your target audience on Google Adwords, the search terms they’ll use to find your business, your competitor landscape and where to find the data that makes up the demographics of your audience.

    Easy-To Follow Education: New to Adwords? A seasoned marketer? We scale and adapt the content of our Adwords course depending on your experience – meaning you won’t waste time retreading old ground, or equally get lost in complex jargon!

    Post-course support: the learning doesn’t stop at the end of the day! Get access to all of your presentation slides, PPC campaign planning templates, keyword tools and most importantly – you’ll be buddied with one of our expert trainers to check in with and discuss the implementation of your learnings within your business.

    WHY LEARN PPC WITH PEAKY DIGITAL?

    As a Google AdWords certified partner, Peaky can share our expert insights to ensure your paid search activity is achieving the maximum return on investment. At Peaky, our PPC training courses take you from beginner to expert and give you the tools you need to apply these learnings to managing your own PPC campaign long-term.

    TAKE ADVANTAGE OF OUR ADVANCED PPC TRAINING

    Are you looking to enhance your PPC activity? We can also offer training on display, remarketing and Google shopping campaigns. Speak to our team today to put together your bespoke training package.

    How, Where and When?

    Delivered in Cornwall or via video conferencing, our prices are.
    Outside of Cornwall, travel expenses may apply. Get in touch with our team to find out more.

     

    £480 + VAT per place

    BOOK YOUR PPC TRAINING TODAY

    Are you ready to learn more and achieve success in your Google Adwords campaign? Get in touch with our team today to discuss your PPC training course!

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