OVERVIEW
70.51%
Of all website users driven through PPC & Organic Search
The Challenge
Since partnering with Peaky Digital, The Stay Company have adjusted their focus according to key changes within the business, from increasing their presence of serviced apartments in Derby to expanding their offering and opening new properties within a brand new city, Nottingham.
Our Strategy
Working alongside The Stay Company, we have taken an agile approach of supporting their digital marketing through SEO & PPC, aligning strategies to match their business needs.
As The Stay Company expanded their offering within both Derby & Nottingham, each location required a tailored strategy to attract their key target audiences and drive reservations. With this in mind, each city encompassed its own set of keyword, competitor and market research; using the insights gathered to generate a tailored strategy & campaign structure.
The Results
We pride ourselves on working exhaustively to a set of clearly defined values. These values are established and delivered by our passionate team in every aspect of the work we do.
13.33%
Website conversion rate (17.03% Organic Search & 11.68% PPC).
80.88%
Of all conversions generated by Organic Search & PPC.
34.30%
The lowest bounce rate of all channels for Organic Search & PPC.
54.41%
Of assisted conversions from PPC & Organic Search.
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Case Studies —
