ST MICHAEL’S MOUNT

CASE STUDY

THE CHALLENGE:

St Michael’s Mount wanted a full audit and review of their digital landscape, from the research we were tasked with creating a strategy improving their online presence for more generic and competitive search terms.

THE STRATEGY:

We created an in-depth audit and review of St Michael’s Mount starting with an initial site audit to see what technical changes needed doing to the website.

Peaky Digital dug deep not only looking at an SEO audit of what’s wrong with the website, but also looked into their Google Search Console as well. Here we identified a sitemap hadn’t been created, making this a top priority.

Keyword research was a crucial part of the strategy, identifying what their audience were searching for, how much search volume keywords had associated to them, cost per clicks of keywords and the competition organically through looking at the ‘allintitle’. This allowed us to recommend not only what their PPC campaigns should look like, but also helped to map their new website content.

We created a content calendar, looked into gaps in the market including increased visibility through TripAdvisor and created a road map of changes that needed to be implemented.

“Natalie has been an absolute joy to work with. Her professional but friendly approach to the ever evolving world of SEO has been greatly appreciated. Natalie has helped us with our portfolio of businesses, understanding our varying target markets and implementing the necessary SEO to boost our rankings, as well as managing our PPC campaigns. We look forward to continuing to work with Natalie, and would not hesitate to recommend Peaky Digital.”

Aletha Mays, Marketing Manager
St Aubyn Estate

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