SKINNER’S BREWERY

CASE STUDY

THE CHALLENGE:

To drive more traffic to the website and increase e-commerce conversion rate as well as newsletter sign-ups and bookings of the brewery tours through optimising their current PPC campaigns.

THE STRATEGY:

Firstly, we carried out an in-depth review of their paid search activity, identifying areas we could improve on, as well as areas we could start utilising.

As part of the new paid for digital strategy, we implemented Google Shopping and dynamic remarketing, increasing exposure significantly.

THE RESULTS:

430%

Increased Brand Exposure

24%

Increase in Click Through Rate

39%

Decrease in Cost Per Click

43%

Increase in Conversion Rate

It’s time to scale new heights with your business.

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