To drive more traffic to the website and increase e-commerce conversion rate as well as newsletter sign-ups and bookings of the brewery tours through optimising their current PPC campaigns.
Firstly, we carried out an in-depth review of their paid search activity, identifying areas we could improve on, as well as areas we could start utilising.
As part of the new paid for digital strategy, we implemented Google Shopping and dynamic remarketing, increasing exposure significantly.
Increased Brand Exposure
Increase in Click Through Rate
Decrease in Cost Per Click
Increase in Conversion Rate