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Case Study —


Building Awareness for Nesta's Innovative Projects.




The Challenge

Nesta approached Peaky Digital with the aim of building awareness and engagement with their innovative initiatives across both their paid and Google Ad Grant accounts.

Overcoming Obstacles

During the campaign, Nesta encountered significant obstacles with the initial setup of their grant account, which involved overlapping themes and duplicate conversion tracking. These issues needed to be addressed to ensure the effective utilisation of their budget.

Key Marketing Challenges

When Nesta approached us to enhance their online presence, their unique situation presented several challenges:

Limited Grant Account Spend

The restricted budget on the Google Ad Grant account posed limitations on keyword bidding, with a maximum CPC bid of $2, impacting the reach and effectiveness of campaigns.

Audience Building

Building a relevant audience at the awareness level was crucial to drive engagement with Nesta’s diverse initiatives.

Project Awareness

Promoting individual projects and driving traffic towards them required precise targeting and strategic use of the budget.

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Our Strategy

Our experts worked with Nesta to design and implement a strategy that would build awareness and drive engagement for their initiatives.

Establishing Focuses

Worked with Nesta to identify key focus areas for upcoming campaigns and aspects of their initiatives to highlight within our ad strategies.

Account Restructuring

We ensured that all campaigns were broken out into individual themes to target these separately, avoiding any overlap and enhancing targeting precision.

Event and Project Campaigns

We created new campaigns specifically for individual events and projects. This approach helped build reach for these initiatives, driving valuable user engagement and utilising more of the allocated budget on the grant account.

Optimisation and Monitoring

Our team continuously monitored the performance metrics to identify areas for improvement and made necessary optimisations, ensuring that the campaigns remained effective and efficient.

The Results

We pride ourselves on working exhaustively to a set of clearly defined values. These values are established and delivered by our passionate team in every aspect of the work we do, allowing us to achieve the results we strive for.
From our recent efforts, we achieved the following outcomes:


Impressions across both the paid and grant accounts combined


Bookings made on Nesta's Visit a Heat Pump Project

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