Overview
68%
Increase in web traffic
The Challenge
Hidepark approached Peaky Digital after experiencing turbulent relationships with larger agencies. They were looking for an agency to look after their full digital marketing strategy including PPC, SEO and email marketing.
Our Strategy
We carried out a full audit of all digital channels and mapped out the opportunity and gaps in the market. Initially this involved compiling competitor benchmarking and keyword analysis to find out how to stay on top of the competition.
Peaky Digital analysed all previous activity outlining a clear strategy to achieve results. This was combined with conversion rate optimisation, working with our development team to make changes to boost conversions rate and really capitalise on the traffic which was already reaching the website.
Peaky Digital have proven themselves to be an immensely valuable extension to our in-house marketing team. We have been very pleased with the performance, energy and attention to detail the Peaky Digital team have given us, seeing significant uplift in key PPC metrics.
Ian Blackburn Managing Director
The Results
Through our personalised PPC strategy, we were able to increase website revenue by 29% and increase in goal conversion rates by 58%. Overall, this strategy increased web traffic by 68% for Hidepark Leather.
29%
Increase in website revenue
31%
Increase in Website Transactions
58%
Increase In Goal Conversion Rate
19%
Average Session Duration
22%
Decrease in Bounce Rate
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