BrightMinds partnered with Peaky Digital as part of their wider digital strategy, with a keen focus on looking to rejuvenate their email marketing strategy. With a huge inventory of products, and a dedicated audience with a variety of product-specific interests, there was a huge opportunity to tailor their email strategy for effective marketing.
We started by revamping the sign-up form to drive customer subscriptions, before reviewing existing automations and identifying gaps for email flows to capitalise on user engagement. To start the customer journey, we created a welcome series – a soft introduction to the brand USPs and resources for users to engage with. This was followed with key automation flows including browse abandonment and abandoned checkout, customer win-back, and thank you forms.
To ensure consistent audience engagement we created a campaign strategy that capitalised on key content themes and promotional calendar dates and delivered a refresh of email templates – delivering eye-catching designs to capture users’ attention.
We pride ourselves on working exhaustively to a set of clearly defined values. These values are established and delivered by our passionate team in every aspect of the work we do.
Increase in Automation Revenue YoY
Of Total Revenue Generated By Email
Increase in Automation Revenue Since Launch