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Birdholme Glamping

Case Study

THE CHALLENGE:

Birdholme Glamping are a boutique glamping accommodation start-up, based in Nottinghamshire. They were looking for a partner to bring their brand to life – creating a strong identity expressed its values of quality, outstanding customer experience and an eco-friendly ethos. We partnered with the company to bring their brand vision, design a sleek website and launch their online presence on platforms including Facebook and Instagram.

THE STRATEGY:

Birdholme Glamping were entering a growing marketplace, filled with competition from both glamping providers and comparison sites. Our strategy to help them stand out in the crowd included:

  • Create a strong brand identify
  • Launch an SEO-optimised website with high functionality
  • Create a long-term SEO strategy that would grow site visibility
  • Establish a presence on Social Media channels
  • Create engaging content for Social Media 
  • Set-up a PPC campaign to drive immediate traffic to the website

 

WEBSITE DEVELOPMENT

Birdholme had a clear vision for the website: to portray the sleek, high-end feel of their safari lodges, whilst retaining a high functionality. The website needed to have the capabilities to draw the user in and allow them to complete their purchase journey of booking a stay without leaving the site. The focus of the website took in both user-experience and SEO optimisation – meaning that the website was created with a solid foundation for future marketing activity from the company.

SEO 

We identified the need to create a long-term SEO strategy to help build traffic to the site, including creating a blog strategy that targeted keyword acquisition, creating press releases for links to build domain authority and link mining competitor websites to create an outreach strategy.

 

SOCIAL MEDIA

It was important for Birdholme to quickly establish a strong presence on social media channels and to ensure a buzz when the accommodation opened. We created Facebook, Instagram, LinkedIn and Twitter profiles for the brand, and built up an audience, working closely with Birdholme’s team to perfect a tone of voice that conveyed the personality of the brand . We created a long-term posting calendar for Birdholme, continuing to post content across a range of themes each month to build a loyal following online.

PPC

To help capitalise on Winter audiences, we set-up a targeted PPC campaign for customers searching for luxury glamping, winter glamping and late booking glamping in Nottingham. This campaign was created to drive immediate, relevant traffic to the website whilst it built up online visibility organically.

A full set of branded assets including logo, style guide and promotional materials

SEO-optimised website with full functionality to drive conversions

Social media profiles consistent with branding

Website with only a 33% bounce rate

10,000 page views over a 4-month period

We’ve used Peaky Digital from the offset for our new business, they have done all our website, social media/advertising and branding with the ability to grasp our concept and its working brilliantly. We can highly recommend the service they supply and will continue to work closely with them to take our business forward 

Peter Hinchley, Owner

Birdholme Glamping

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