

Tactics to Help You Excel with Google’s Responsive Search Ads
May 26, 2022
From the 30th of June 2022, Expanded Text Ads (ETAs) will no longer be available to…
by Natalie Crouch
Dec 26, 2021
Ensuring that you’re directing traffic to a relevant landing page after they click on your ad is essential, but why? Keep reading for a couple of reasons why you should make sure your landing page is relevant, informative and exactly what the searcher is looking for.
Firstly, Google’s big three landing page quality factors are relevancy & original content, transparency, and navigability. Google aims to ensure that advertisers make quality websites that users will find useful and relevant.
When you’re creating your PPC ads you will be given an ad quality score – This score is based on three things:
If your landing page experience has been given a status of ‘Below average’ or ‘Average’, then it’s probably wise to try and improve. Here are some top tips for improving your landing page experience from a PPC perspective:
At Peaky Digital our PPC specialists are here to support your business and brand. The team at Peaky are constantly refreshing their knowledge to ensure that they are up to date on all of the new PPC developments. So, whether you’ve dabbled in paid search in the past and need some fresh eyes to offer some new suggestions, or are completely new to paid search, our team can help! Just get in touch today.
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