3 Must-Have Google Ads Scripts for Every Marketer
Mar 5, 2024
What Are Google Ad Scripts? Google Ads Scripts are your trusty companions in the world of…
by Coral Walters
Dec 26, 2021
Ensuring that you’re directing traffic to a relevant landing page after they click on your ad is essential, but why? Keep reading for a couple of reasons why you should make sure your landing page is relevant, informative and exactly what the searcher is looking for.
Firstly, Google’s big three landing page quality factors are relevancy & original content, transparency, and navigability. Google aims to ensure that advertisers make quality websites that users will find useful and relevant.
When you’re creating your PPC ads you will be given an ad quality score – This score is based on three things:
If your landing page experience has been given a status of ‘Below average’ or ‘Average’, then it’s probably wise to try and improve. Here are some top tips for improving your landing page experience from a PPC perspective:
At Peaky Digital our PPC specialists are here to support your business and brand. The team at Peaky are constantly refreshing their knowledge to ensure that they are up to date on all of the new PPC developments. So, whether you’ve dabbled in paid search in the past and need some fresh eyes to offer some new suggestions, or are completely new to paid search, our team can help! Just get in touch today.
Brand awareness, business growth or a bigger and better ROI, our team of digital specialists are here to help you get the most from your brand. Let's start a new partnership today.
Mar 5, 2024
What Are Google Ad Scripts? Google Ads Scripts are your trusty companions in the world of…
Feb 15, 2024
We’re proud to have partnered with Penhaligon’s Friends as our charity of the year for 2024!…
Jan 25, 2024
Paid search advertising is a dynamic and competitive landscape. To stand out in the crowd and…