The purpose of this whitepaper:
Successful Email Marketing isn’t as simple as sending out an email to remind customers who you are and what you offer; your content needs to give people a compelling reason to visit your website and start that consumer journey. This whitepaper will provide you with all the tools you need to optimise your campaigns to support your businesses growth.
This whitepaper will cover:
What is good content and how to achieve it
Email design best practises
The importance of personalisation
Audience segmentation and deliverability
Why A/B testing should be a core part of your strategy