Resources —

Digital Advertising Trends in 2023

2022 has seen widespread change on both fronts. With this whitepaper, we hope to shed some light on this change, as well as giving you some tools to help you effectively tackle your paid digital advertising throughout 2023.

The purpose of this whitepaper:

Paid advertising across digital channels is always evolving on two fronts. On one hand is the constant technological advancement and innovation; on the other, the ever-shifting landscape of consumer sentiment and intent.

This whitepaper will cover: 

PPC Trends to look out for in 2023

Paid Social Trends to look out for in 2023

Actionable insights you can implement into your paid media strategies.


PPC Trends

  1. Performance Max – what we’ve learnt so far about the new campaign format.
  2. Automation – does the machine know best?
  3. Bust Out the Video Ads – don’t let TikTok overshadow the power of YouTube.
  1. Conversions API – what is it and why is it so important?
  2. Get to Grips with New Reporting Metrics – is ROAS a metric of the past?
  3. Better Ways to Target Instagram Audiences – make the most of new targeting features.
  4. Audience is Everything – the importance of a customer persona.

Paid Social Trends

Make Your Paid Channels Work Harder for You in 2023

We’re excited about the possibilities that 2023 will present to paid search and paid social ads. If industry trends are anything to go by, it’s set to be another turbulent year, but we’re confident that the tools 2022 has offered us will help to make our jobs as digital marketers a little easier. If you have any questions or thoughts – or just want to chat with us about all things digital (how could we say no?) – please don’t hesitate to get in touch with us