Resources —

Mother’s Day Marketing Guide 2023

Mother’s Day represents an outstanding opportunity to drive sales and put your brand in the spotlight.

We’ve put together some tips and tricks on nailing your Mother’s Day marketing across your channels, including advice on making the most of:

Email Marketing

Organic Social

Paid Social Media



Email Marketing

Estimates show that there are 4 billion daily email users throughout the world. Throughout 2022, 77% of marketers said they saw an increase in email engagement across the board. Huge.

When it comes to your business’s social media strategy, you should ensure maximum visibility on the platforms your audience uses. However, there are a couple of platforms in particular we’d like to highlight

  • Pinterest – the go-to platform for inspiration
  • Instagram – taken the marketing world by storm with stories & reels

Social Media

Paid Media

Sometimes, you just need a quick visibility boost. Organic marketing is vital for developing your brand, but paid advertising can be excellent for encouraging a lot of digital footfall, fast

Bring your Mother’s Day marketing to life with Peaky Digital

Still not sure where to begin? We’d love to hear from you. Peaky Digital is a boutique digital marketing agency that offers email marketing (and more) to eCommerce clients.